『Episode 4 - Crafting Irresistible Offers and Building Acquisition Funnels with Molly Pittman』のカバーアート

Episode 4 - Crafting Irresistible Offers and Building Acquisition Funnels with Molly Pittman

Episode 4 - Crafting Irresistible Offers and Building Acquisition Funnels with Molly Pittman

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 Few people understand Facebook Advertising and Direct Response Marketing like Molly Pittman. You’ve probably seen Molly on stage at events like Traffic & Conversion Summit or Social Media Marketing World or you’ve seen her and Ezra Firestone create amazing content through Smart Marketer. In this episode we dive into a subject that is often glossed over - creating great offers and building acquisition funnels. Without a great offer, your ad efforts will fall short. And great offers aren’t just about discounting. 

It’s the perfect subject to help you win in a privacy-first online world. 

Here's what we cover:

  • How Smart Marketer and BOOM are building and launching new acquisition funnels every month.
  • How to test offers via email before investing in ad dollars.
  • What metrics we should pay attention to in a post iOS 14 world.
  • 3 ways to get more testimonials.
  • What is likely to change in the future and what most likely won’t. 
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