Episode #39: The Four Quadrants of Marketing
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Episode #39: The Four Quadrants of Marketing
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Are you spending more and getting less from your marketing? It might be time to ditch the noise and go where the gold is.
In this solo episode, Chuck Blakeman breaks down the Four Quadrants of Marketing—from high-cost advertising to the underused strategy that consistently delivers results for small business owners: Relationship Marketing.
Whether you’re overwhelmed by ad budgets, tired of cold outreach, or just want to build a more human business, this episode gives you the clarity to choose the right marketing strategy for your size, stage, and values.
🎯 You’ll discover:
✅ Why small businesses struggle with Quadrant 1 (and why that’s okay) ✅ The difference between shotgun marketing and laser-focused direct outreach ✅ Real-world examples of how PR can drive big results with small budgets ✅ Why Relationship Marketing is the #1 growth strategy for small businesses ✅ Chuck’s personal favorite metric: “The closer you are to a hug, the more likely you are to sell something.”
💡 “In a small business, you don’t ‘have to’ build relationships—you ‘get to.’”
If you want more leads, less pressure, and better long-term ROI, this episode is your blueprint.