Episode 34 - Master the Market Use Stats to WIN Every Deal with Special Guest Conrad Zurini

"Stop Guessing. Start Knowing: Why Stats Make You the Smartest Agent in the Room."

✨ Episode 34 of The Business of Real Estate (TBORE) dives deep into:

In Episode 34 of The Business of Real Estate, Lynn Hoffmann and Eric Johnson welcome back RE/MAX Escarpment's own "Stat King" Conrad Zurini to break down how market stats, price per square foot, absorption rates, and HPI can give REALTORS® the ultimate edge.

Learn how to remove emotion from pricing, become the local market expert, and master your CMAs with data that speaks louder than guesses.

Whether you're dealing with buyers who’ve been watching the market for 24 months or sellers emotionally attached to last year’s prices, this episode teaches you how to lead with facts and win with confidence.

💼 Understand why month-over-month trends matter more than year-over-year

🏡 Learn to navigate neighbourhood-specific pricing variances

📉 Discover how market share, DOM, and listing behaviour tell the full story

📍Position yourself as the go-to REALTOR® in your local market

📌 What You’ll Learn:

• Why price per square foot is the ultimate pricing equalizer
• How to use months of inventory & absorption rate to set expectations
• The power of hyperlocal data vs. broad averages
• The value of tracking showings per sale and online traffic
• How to create strategic pricing plans with sellers
• How the market has shifted post-2022—and why your strategy must too
• Tips to become the market authority clients trust and competitors respect

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