Episode 33: Track by Track: The Art of Stacking B2B Campaign Wins
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Episode 33: Track by Track: The Art of Stacking B2B Campaign Wins
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Before the Grammys. Before the long beard.
Before Rolling Stone called him “the most important producer of the last 20 years,”
Rick Rubin was just a kid in a college dorm room, producing raw hip-hop beats with LL Cool J on a four-track recorder.
But Rubin didn’t blow up because he chased hits.
He built them. Track by track. He treated songs like systems.
When he helped Jay-Z make “99 Problems”, Rubin didn’t flood the studio with ideas. He laid down one loop. Then another.
A riff. A pause. A punch. Everything modular. Repeatable. Stackable.
That’s how Rubin works.
He starts with the track stack first, and the breakthrough hit follows.
Today, we're swapping the boardroom for the studio to discuss how the best B2B campaigns are born from scalable, repeatable campaign strategies. And we're staring at the eight we use every day.