Trust is the currency of retail. Without it, your marketing falls flat and your sales stall. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a deep dive into how content marketing builds trust for independent retailers.

Content isn’t just about blogging or chasing the latest social media trend. It’s about creating simple, authentic communication that educates, inspires, and connects with your ideal customers. As Jantsch reminds us: “People trust people who educate them.”

In this episode, you’ll learn:

• Why content is the backbone of trust in the Marketing Hourglass
• Seven types of content Main Street retailers can use right now (without huge budgets)
• How content shows up at every stage of the customer journey
• Practical strategies for overcoming time, confidence, and consistency challenges
• Three easy steps to start creating trust-building content this week

If you’re looking for practical retail marketing strategies to attract new shoppers, build loyalty, and create raving fans, this episode will give you the confidence and direction to start.

Keywords: independent retail, small business marketing, content marketing, retail trust, Marketing Hourglass, customer journey, Main Street marketing, customer loyalty, John Jantsch, Duct Tape Marketing