Episode 32: IKEA Flatpack, First Principles and Mission Critical Priorities.
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Episode 32: IKEA Flatpack, First Principles and Mission Critical Priorities.
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Welcome back if you had a long weekend. We're kicking this week off with the table that changed everything for Ikea.
In the 1950s, IKEA had a problem.
Furniture was breaking in transit. Shipping costs were crushing margins.
Growth was getting heavy…literally.
Until one designer watched a colleague do something simple:
He unscrewed the legs off a table to fit it in his car.
And that changed everything.
“What if we don’t ship tables at all?” “What if we ship pieces of tables?”
That was the moment IKEA stopped thinking in furniture. And started thinking in first principles.
Not: How do we ship this better? But: What actually makes a table a table?
Function. Form. Simplicity. Assembly. Everything else was tradition. Extra. Supersulfous in some regards.
In that moment, flat-pack was born. And a global empire followed.
Today on Sunrise: The Return to First Principles in Revenue Generation
Today, we’re unpacking something powerful: The return to first principles in revenue generation.
What are they? Why do they matter more than ever heading into 2026?
And how do they connect directly to our clients’ mission-critical priorities: Make Money. Save Money. Mitigate Risk.
This is the only way out of the environment we find ourselves in today.