Why We’re Chasing Feelings: The Future of Functional Beverages
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Why We’re Chasing Feelings: The Future of Functional Beverages
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In this episode of Nic and Jet Fuel, we dive into one of the biggest shifts in beverage culture: the move from alcohol to functional alternatives. Why are more people reaching for nootropic sodas, adaptogen teas, or alcohol-free cocktails? Is it about energy, focus, recovery — or something deeper?
We explore the reasons behind this movement, what it says about health and wellness today, and why “chasing a feeling” might just redefine the future of drinking.
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