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Entrepreneurship isn’t always private planes and big exits…sometimes it’s pure survival.

This week on Nic & Jet Fuel, Jayme & Brett get brutally honest. In the past 6 months, they’ve launched three new brands, opened a fully functioning coffee shop with online sales, built an energy drink company scaling for distribution, and kept up with a weekly podcast while flying around the country.

But the truth? They’re burned out, broke, and almost out of cash. So what do you do when you get to this place as an entrepreneur? In Episode 22, they sit down with BJ McCaslin, founder of Holy Water, to unpack the dark side of entrepreneurship and what it really takes to keep building when everything feels like it’s falling apart.

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