
Episode 2: Planning While the Product Rewrites Itself
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Paul never missed a step in the plan—until the plan started shifting beneath him.
In this episode of What Happened to Paul? Jarod Greene talks with Dominique Darrow, Vivun’s co-founder and CCO, about the moment a solid launch plan ran straight into the chaos of change. The strategy was in place. The roadmap was clear. But Ava’s new capabilities didn’t care. They moved faster than any draft, forcing the team to rebuild in real time. Planning became about building a structure that could bend without breaking.
Dominique shares how the team stayed aligned, how iteration became the rule, and why communication mattered more than ever when nothing stayed still.
In this episode, you’ll learn:
- Why rigid plans break – Flexibility shapes how momentum is maintained.
- How teams stay synced – Communication and clarity drive every moving part.
- What planning really means – It’s about structure that evolves with the work.
Things to listen for:
(00:00) Introduction
(01:03) The Friday night call that changed everything
(03:13) Turning strategy into a three-phase execution plan
(04:12) How to plan when everything keeps changing
(05:06) Keeping cross-functional teams aligned without confusion
(07:43) Final steps before moving into creation mode