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Episode Notes:

This week's MindWrench Podcast episode tackles the critical technician shortage in the automotive industry, suggesting that the solution lies not just in desperate recruitment, but in proactively supporting educational programs. Special guest Jay Goninen, president and co-founder of WrenchWay, and host of the Beyond the Wrench Podcast, shares insights on building lasting partnerships with schools and fostering positive workplace cultures as key strategies for attracting and retaining talented technicians, as well as building a sustainable talent pipeline.

3 Key Takeaways:

1. Focus on Education, Not Just Recruitment: The industry needs to shift its focus from simply recruiting individual technicians to investing in and strengthening the educational programs that train them. This creates a long-term, sustainable talent pool.
2. Build Partnerships Early: Shop owners should establish relationships with schools long before graduation season. Early engagement fosters stronger connections with potential technicians and allows for better collaboration on curriculum and training.
3. Culture is Key: Technicians aren't just looking for good pay; they want a positive work environment. Prioritizing well-being, professional development, and open communication is crucial for retaining talent.

Thought-Provoking Questions:

1. What steps can my shop take today to start building relationships with local automotive schools and technical programs?
2. Beyond pay, what specific improvements can I make to my shop's culture to attract and retain technicians in today's market?
3. How can I leverage resources like the Voice of the Technician survey to better understand the needs and concerns of my team and other technicians in the industry?

Guest Info: Jay Goninen – Founder -Find-A-Wrench/ Co-Founder- WrenchWay

Email: jay@findawrench.com Website: https://findawrench.com https://wrenchway.com

LinkedIn Beyond The Wrench Podcast

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