In this compelling episode of The Redesign of Everything, host Louise Nash dives into a conversation about craftsmanship, sustainability, and the art of creating objects that stand the test of time.

Our guests, Levi and Kate Slavin, are the passionate founders of Ironclad Co., New Zealand’s premier cast-iron cookware brand.

Their mission? To challenge the disposable nature of modern consumption by designing cookware that lasts for generations.

Why You Should Tune In:

• What inspired the creation of Ironclad Co.? Levi shares a deeply personal story and how it sparked the idea for a brand that prioritises longevity over disposability.
• What does it take to design a product that lasts 100 years? Kate walks us through the meticulous design process behind Ironclad’s signature cookware, her process and the partnerships she has nurtured along the way, ensuring each piece is not only functional but irreplaceable.
• How can businesses be both sustainable and scalable? The Slavins reveal the challenges of growing a purpose-led brand while staying true to their commitment to craftsmanship.
• What role does emotional connection play in product design? Discover why Ironclad cookware isn’t just about cooking—it’s about creating family heirlooms that hold deep sentimental value.
• Is castiron really the most sustainable cookware choice? Learn the fascinating environmental benefits of cast iron and why it’s making a comeback in modern kitchens.
• How does Ironclad’s Three Generation Guarantee™ redefine product ownership? We explore how this revolutionary business model challenges planned obsolescence and encourages a shift towards circular consumption.
• What was the motivation behind Ironclad and what can no longer ‘unsee'? Levi and Kate discuss how thoughtful design can influence consumer behavior, shifting mindsets from “buy and replace” to “invest and cherish.”
• What’s next for Ironclad? From their innovative Planet Safe Knives, crafted from ocean-recovered fishing nets, to their ambitions for setting a new industry standard, the Slavins share their vision for the future.
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This episode is packed with insights, inspiration, and a fresh perspective on how we interact with the objects in our daily lives.

If you’ve ever wondered how you can gain more by creating less, this is a conversation you won’t want to miss.

Tune in now to hear the full conversation on The Redesign of Everything!

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