In this episode of the Coaches Unscripted Podcast, host Trey Belcher and Coach Corey Smallwood welcome fitness industry veteran Thom Plummer. They discuss the evolution of the fitness industry, the challenges gym owners face, and the importance of targeting demographics in marketing. Thom shares insights on finding the right mentorship, the cyclical nature of fitness trends, and the significance of networking and community building. The conversation also touches on key strategies for gym owners to succeed and personal stories from Thom and Corey about their journey in the fitness world.

fitness industry, business strategies, gym marketing, mentorship, networking, demographic targeting, fitness trends, coaching, community building, gym ownership

00:00 Introduction to the Podcast and Guest

01:23 The Evolution of the Fitness Industry

02:56 Challenges in the Fitness Business

06:46 The Shift from Methodology to Demographics

11:42 Finding the Right Mentorship

16:30 The Importance of Marketing in Fitness

22:49 Personal Stories and Networking in Fitness

31:54 Future of Fitness Education and Networking

33:46 Aviation Miles vs. Wine Consumption

35:28 The Impact of the Pandemic on the Industry

37:01 The Lost Art of In-Person Interaction

38:46 Stories from the Industry: Pete Grymkowski

43:54 The Importance of Networking and Connection

47:02 Creating a Welcoming Environment for Learning

51:36 Final Thoughts on Business and Personal Goals

59:53 THE COACHES UNSCRIPTED PODCAST (Presentation).mp4