Ditch the forms. Embrace your story. Learn why your career narrative matters more than ever.

What separates a good resume from a great one? In this episode of Work Should Feel Good, Diana sits down with Virginia Franco, founder of Virginia Franco Resumes and a leader in the resume writing world, to unpack what makes compelling career collateral and why storytelling is the real game-changer.

Virginia shares how her unique background in journalism and social work helps her extract powerful stories from clients, why she refuses to use forms, and the real difference between a $250 resume and a $2,000 one. You'll also hear how she built a thriving business that supports her lifestyle — including how she took six weeks off each summer and still stayed booked out.

If you're thinking about a career pivot, launching your own service-based business, or just want to better understand how to market yourself, this episode is packed with gold.

⏳ Timestamps:
00:00 Intro
01:20 Meet Virginia Franco
02:45 How journalism and social work shaped her resume writing superpowers
04:08 Why Virginia never uses intake forms
06:04 The origin of her resume writing business
09:07 Pricing her first clients — and how that evolved
13:48 Building a business around her lifestyle (and taking summers off!)
18:04 What sets premium resume services apart from low-cost options
23:03 Career storytelling and strategic pivots
24:27 How people read resumes — and why that matters

💡 Take action
🔥 Subscribe for future episodes → https://www.youtube.com/@dianaalt
📖 Grab my Resume Don’ts Guide → https://www.dianaalt.com/resumedonts
❌ Avoid these common job search mistakes → https://www.jobsearchmistakes.com
🚪 Wondering if it’s time to walk away? → https://www.isittimetowalk.com
💼 Work with me → https://www.dianaalt.com

📢 Connect with Virginia Franco
🌐 Virginia Franco Resumes → https://www.virginiafrancoresumes.com/
🔗 LinkedIn → https://www.linkedin.com/in/virginiafrancoresumewriter/
📲 Follow Virginia on Social Media:
YouTube → https://www.youtube.com/@resumestoryteller
Facebook → https://www.facebook.com/VirginiaFrancoResume/
X (Twitter) → https://x.com/VAFrancoResumes
Instagram → https://www.instagram.com/vafrancoresumes/

📲 Follow me on social media:
LinkedIn → https://www.linkedin.com/in/dianakalt
YouTube → https://www.youtube.com/@dianaalt
Facebook → https://www.facebook.com/dianakalt
TikTok → https://www.tiktok.com/@thedianaalt
Instagram → https://www.instagram.com/thedianaalt