In this episode, I sit down with Karen Norheim, President and CEO of American Crane & Equipment Corporation. Karen didn’t always plan to go into the family business. But after earning multiple degrees (and learning a thing or two about grit), she joined the company—and helped it evolve from the inside out.

What struck me most about Karen was her thoughtfulness around legacy. She shares how she honored her father’s vision while still bringing her own ideas to the table—and why culture and innovation matter just as much in manufacturing as they do in tech or media.

We talked about how women lead differently (and that’s a good thing), how to champion your people without micromanaging, and why “next generation leadership” is less about age and more about mindset.

If you’ve ever wondered how to make your mark in an established business—or how to build a legacy that lasts—this conversation is for you.

About Karen Norheim:

Karen Norheim is the President and CEO of American Crane & Equipment Corporation, a leading manufacturer of overhead cranes and hoists. She is the daughter of the company's founder and has been with American Crane for over 17 years. In 2019, she was appointed President and Chief Operating Officer, and she later became CEO. Throughout her tenure, Karen has emphasized the importance of company culture. In 2018, she introduced the mantra "GRIT Matters" to inspire perseverance and passion among employees. She also led efforts to codify the company's unwritten culture, ensuring that core values are clearly communicated and upheld.

Karen's leadership was particularly tested during the COVID-19 pandemic and the subsequent passing of her father. As a first-time CEO, she navigated these challenges by focusing on resilience and adaptability.

Resources:

The Manufacturing Institute

American Crane & Equipment Corporation

KeenAlignment

Vistage First-Time CEO Story

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

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