Guest: M. Shannon Hernandez, Messaging & Marketing Strategist and Founder of Joyful Business Revolution™

Episode Summary: Feeling drained by social media? Struggling to see real business results from all your posts? You’re not alone. In this episode, I sit down with M. Shannon Hernandez to talk about a more sustainable, joyful approach to marketing—one that doesn’t leave you glued to an algorithm.

Shannon is the Founder of Joyful Business Revolution™, where she helps business owners create organic marketing strategies that align with their values and bring in revenue. With over 25 years in curriculum design and work featured on CBS, ABC, FOX, and NBC, Shannon knows how to craft messaging that connects and converts.

We dive into:

• Why relying solely on social media is a mistake for most business owners
• The power of email marketing and why it should be your primary sales driver
• How to simplify your marketing while increasing your results
• The one-platform-plus-email strategy that keeps your marketing effective and joyful
• How to build true community in your business (hint: it’s not just online)

Quotes from the Episode:

• “One platform that brings you so much joy plus email marketing that drives revenue. That is the perfect blend.” – M. Shannon Hernandez
• “Publishing more content, yelling louder, or dancing on TikTok won’t fix your marketing if your messaging isn’t landing.” – M. Shannon Hernandez
• “If they can’t hear you, you can’t help them.” – M. Shannon Hernandez

Connect with Shannon: Website: www.joyfulbusinessrevolution.com
LinkedIn: M. Shannon Hernandez

Resources & Links:

• Grab Shannon’s free resource: 65 Story Ideas for Better Email Marketing → joyfulbusinessrevolution.com/65storyideas
• Learn more about The Real Bottom Line Podcast: therealbottomline.ca
• Join us for our Renew & Recharge Retreat: Exploring the Flavors, Culture, and Creativity of Mexico in September 2025: https://bit.ly/4c53OYK

  Our Tuscan Retreat is May 2-8, 2026. We don’t quite have the registration page ready yet, but if you are interested in more info, please email us.

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