Episode Summary

If your short-term rental isn’t performing, it’s not the platform — it’s the property presentation. In this game-changing episode, Dr. Rachel is joined by Emir Dukic, founder of the real estate data platform Rabu, to explain why amateur listings are costing hosts real money.

You’ll learn the 3 critical numbers to evaluate before buying a property, how to tell if a market is oversaturated, and why hosting today means leveling up your game. Emir also reveals emerging markets to watch in 2025 and why basic setups no longer cut it.

💡 Key Takeaways:

• Airbnb isn’t dead — it’s grown up. Treat it like a business.
• Why gross yield is your most powerful investment metric
• How to determine whether a property will cash flow or appreciate
• The biggest mistake new investors make with furniture and design
• Why great hospitality will always beat the best amenities
• How to pick the right market by using emotional connection AND data

🕒 Topics Covered:

[00:02:30] Why Airbnb is maturing — and what hosts must do

[00:06:00] The problem with "basic" STR setups

[00:08:00] 3 Non-Negotiables Before Buying (personal fit, cashflow vs. appreciation, gross yield)

[00:14:00] How to find high-performing markets using Rabu's Market Finder

[00:17:00] Real numbers: why Miami and LA aren't investor-friendly

[00:22:00] Best markets for 2025: Poconos, Galveston, Asheville outskirts

[00:26:00] Which amenities matter — and which don’t

[00:28:00] Why hospitality always wins over hot tubs

[00:29:00] Emir’s A+ method for solving problems and avoiding burnout

📚 Resources Mentioned:

• Rabu Market Finder Tool: https://rabu.com
• Zillow ZHVI (Home Value Index): https://www.zillow.com/research/data/
• Rabu Market Data Tool (Free)
• Dynamic Pricing Tools: Beyond Pricing, Wheelhouse

🎯 Action Steps:

1. Use Rabu’s Market Finder tool to assess gross yield in your target city
2. Spend a weekend in your market — create emotional buy-in
3. Evaluate cash flow vs. appreciation to choose the right strategy
4. Stop DIYing design — create listings that inspire bookings
5. Practice Emir’s A+ Framework when facing burnout or decisions

🎁 FREE RESOURCES

• Download the "75 Gems" Training: shorttermgems.com/75gems
• Join Our Community: facebook.com/groups/422973842093365
• Follow Us on Instagram: instagram.com/short.term.gems
• Visit Our Website: shorttermgems.com
• Book a Strategy Call: shorttermgems.com/book
• Listen to the Podcast: shorttermgems.com/podcast

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