We Fixed Her Pixel And Got 2X Better Leads in 7 Days (Most Agencies Miss This)

Is your pixel setup costing you high-quality leads? In this video, we reveal how we turned around a fitness coach's account and helped her double the quality of her leads in just 7 days—by fixing her pixel setup. After months of underperforming, her cost per lead was skyrocketing, but a deeper look at her tracking revealed the real issue: incomplete data and no server-side events.

What you'll learn in this video:

• Why tracking matters: How incomplete data and bad pixel setup hurt your Meta ads and targeting.

• How we fixed her pixel: Implementing conversion API, advanced matching, and fixing duplicate events for clean, reliable data.

• Event match quality: How Meta’s algorithm needs clean, full data to find your best buyers and improve cost per lead and show-up rates.

• Real-world case study: See how fixing the pixel improved her event match quality from 4.9 to 9.3—and how it led to better leads, higher conversion rates, and more real buyers.

Takeaways

• Event match quality directly impacts Meta’s targeting capabilities.

• Set up server-side events and enable advanced matching for accurate, consistent data.

• Optimize for high-intent conversions like bookings, not just lead forms, for better ROI.

Don’t let bad data hurt your ad results. Watch now and learn how to audit your own pixel setup, eliminate duplicate events, and optimize your campaigns for real, qualified leads.