Silver Fern Farms have a vision to create goodness from their farms, generating nature positive solutions for their premium beef, lamb, and venison which are sought after in New Zealand’s export markets. The company is recognised for their commitment to a regenerative future, working in collaboration with New Zealand farmers. They recently led the industry in launching New Zealand’s first Toitū-certified and USDA approved net carbon zero beef range, for the US market. 

In this episode we speak with Nick Rowe about what it means to be committed to innovation, breaking apart the status quo, and putting it back together to lead New Zealand’s agriculture sector into a regenerative future. To remain relevant and thriving in 2040 and 2050, Nick believes companies, particularly those in the agricultural sector, need to answer some of those really big, tough, complex questions coming at us around carbon and climate change. 

We also talk about Nick’s experience with XLabs, after he brought together a diverse team from across the company to participate in New Zealand’s first circular economy training program, designed to create space for business teams to spark creative collaboration, imaginative innovation, and tangible progress towards creating a circular future, together. 

Nick joins us today to chat about the XLabs journey, Silver Fern Farms’s sustainability and circular economy initiatives, and how they are working to transform New Zealand’s red meat industry. 

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