“Failure is not a word that I use very often. It's not even a word that comes up in my negative self-talk.”

In this episode, I sit down with LeTísha Shaw, a transformational marketer and former mechanical engineer turned product marketing leader at UserTesting. She shares her nonlinear career path—from building decks with her dad and shaping Disney’s early streaming strategy to learning quantum physics on YouTube and perfecting gluten-free Belgian waffles through trial and error. LeTísha opens up about parenting, self-reflection, and the lessons she’s picked up from experimenting in every part of life.

We talk about why she avoids the word “failure,” how she’s raising her daughter to value authenticity, and what it means to embrace growth without chasing perfection. Along the way, we get into herb gardening mishaps, hot yoga, salsa dancing, bath bomb productivity hacks, and the joyful chaos of living as a self-described “mixologist of life.”

Timestamps:

(00:00) Intro

(01:40) LeTísha’s transition from engineering to marketing

(02:27) Disney experience and media evolution

(04:13) Personal interests and hobbies

(05:24) Navigating career transitions

(09:52) Influence of family and early life

(18:58) Reframing failure

(20:04) Overcoming stage fright

(25:05) Learning a new language

(27:46) Hobbies, bath bombs, and the "mixology of life"

Connect with my guest:

LeTísha Shaw on LinkedIn: https://www.linkedin.com/in/letishashaw/

Explore UserTesting: https://www.usertesting.com/

Connect with me:

Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/

Explore Docebo: https://www.docebo.com/

Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries