Episode 12 Building a brand-aligned team: the importance of training your employees about your brand values as you scale your business
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Episode 12 Building a brand-aligned team: the importance of training your employees about your brand values as you scale your business
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このコンテンツについて
In this episode, I tackle an often overlooked but crucial topic: the difference between internal and external branding—and why both are essential for solopreneurs and growing teams alike.
What You’ll Learn:
- What internal branding actually means and how it influences the customer experience
- Why training employees in brand values prevents future crises
- How to build a consistent brand reputation from the inside out
- Real-world brand backlash examples (like United Airlines) and what small businesses can learn from them
- How solopreneurs can prepare now to scale with integrity and brand alignment
Key Takeaways:
- Internal branding = culture and training. It ensures your team delivers experiences aligned with your values.
- A poorly trained employee can cause massive brand damage—even outside of work hours.
- Proactive internal branding helps avoid costly mistakes and builds long-term trust with customers.
- Even if you're a team of one now, set the foundation early for consistent brand delivery as you grow.