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About the Episode

Julie Wanzer, LEED AP, hosts the "Get Them to Give a F*ck" podcast, featuring industry experts like Krystel DeHerrera, Owner of Arrow Marketing.

The two business owners delve into Krystel's career journey in the construction industry. Krystel shares her experience starting at a small firm, her transition to marketing, and her most recent venture, Arrow Marketing.

They highlight the importance of relationships, mentorship, and overcoming challenges as a women in construction.

Krystel emphasizes the significance of women in leadership roles and the lasting impact of construction projects. They conclude with advice for young women entering the industry, encouraging them to pursue their passions and build networks.

About "Get Them to Give a Fck" Podcast

Doesn't it feel like no one gives a fck anymore? Well, good thing I have enough passion and lots of fcks to give.

Hear from Julie Wanzer, LEED AP, author of Get Them to Care, in her podcast series talking about business-to-business (B2B) corporate training topics such as: business development, marketing, personal branding, company branding, email newsletters and women's etiquette in business.

Hear from a range of guests including Julie's colleagues, peers, mentors, influencers and other people who give a fck.

About Julie Wanzer, LEED AP, Podcast Host

Julie Wanzer, LEED AP, is the author of Get Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand, and Owner of Business Rewritten, a marketing consultancy, with 22 years of experience. She also owns Get Them to Care, a training-based consulting firm.

Ms. Wanzer is a marketing strategist and trainer of various communication topics, including online personal and company branding, seller-doer business development best practices, and email newsletter workshops.

About Arrow Marketing

Arrow Marketing offers consulting services to help businesses grow, streamline processes, and achieve strategic goals. I specialize in creating detailed business and marketing strategy plans tailored to each client’s unique needs, identifying untapped growth opportunities through innovative business development solutions, and supporting organizations pursuing key pursuits with effective capture planning and interview coaching. Additionally, Arrow Marketing offers engaging workshops and training sessions to empower teams with essential skills, such as lead generation techniques, crafting compelling proposals, and building strong, lasting client relationships. With a focus on delivering impactful results, Arrow Marketing partners with businesses to drive success at every step of their journey.

Contact information

Krystel.deherrera@arrow-mktg.com

LinkedIn Connections

Host: Julie Wanzer, LEED AP

Guest: Krystel DeHerrera

Company Links

Arrow Marketing

Get Them to Car

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