In this episode of The Accidental Business Owner Podcast by My True North, host Jay Allen speaks with legendary entrepreneur Simon Woodroffe OBE, the visionary behind YO! Sushi.

👉 Discover how Simon went from borrowing £150,000 to build his dream, to selling YO! Sushi for a staggering £494 million. He shares the highs, lows, and unfiltered truths about scaling a brand, taking risks, and knowing when to sell.If you’ve ever wondered how to grow a business from idea to multi-million-pound exit, this candid interview will inspire, educate, and challenge your perspective on entrepreneurship.

📌 Episode Highlights:

How Simon turned a £150K loan into one of the UK’s most iconic brands

The bold decisions that grew YO! Sushi into a global phenomenon

Why and how Simon chose to sell for £494MLessons every entrepreneur can take from his extraordinary journey🔔

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Please visit my website to get more information: http://www.mytruenorth.biz/ #SimonWoodroffe #YOSushi #YO!Sushi #JayAllen #MyTrueNorth #TheAccidentalBusinessOwnerPodcast #Entrepreneurpodcast #BusinesspodcastUK #Startupstory #Businessexitstrategy #Howtogrowabusiness #Scalingabusiness #Startuptoexit #£494Mbusinessexit #Howtosellabusiness #Entrepreneursuccessstory #Restaurantbusinesssuccess #Businessgrowthpodcast #Startupfounderinterview #Millionaireentrepreneurstory✨ Check out the ADDAZERO Free Scaleup audit report here: http://www.addazero.co.uk/free-scale-audit

🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1 ⭐⭐⭐Audio Podcast is currently on your favourite platforms:Spotify:https://open.spotify.com/show/6DUyVgA3TjsQmyjgP4CInG?si=1ac052c8ef7a42df ApplePodcast:https://podcasts.apple.com/us/podcast/addazero-business-challenge/id1808888157Podbean:https://www.podbean.com/podcast-detail/a8c28-1c5065/%23ADDAZERO-Business-Challenge-Podcast🔗 Stay Connected With Me.Facebook: https://www.facebook.com/MyTrueNORTHUK/ Instagram: https://www.instagram.com/mytruenorthuk/ Linkedin: https://www.linkedin.com/in/jayallen-mytruenorth/ Website: http://www.mytruenorth.biz/ 📩 For business inquiries: Enquiries@MyTrueNORTH.Biz =============================🎬

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✅ About My TrueNORTH - The Ethical Coaching Company.

Welcome to My TrueNORTH – The Ethical Coaching Company!

I’m Jay Allen, a 2x Global Entrepreneur Award winner and former British Army medic turned business scale mentor. After leading change at the board level and scaling & exiting multiple businesses, I now help business owners grow sustainably and ethically. Through My TrueNORTH, I coach purpose-driven entrepreneurs to scale with integrity and clarity.

I also founded the #ADDAZERO Business Challenge with a bold goal: to help 1,000,000 business owners add a zero to their income. Join me for real, ethical growth strategies that make a lasting impact.

For Business inquiries, please use the contact information below:

📩 Email: Enquiries@MyTrueNORTH.Biz

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