In episode 1, part 2 of the Pulse of Dubai podcast, fragrance industry expert Ghassan Hajjaj shares his insights on the power of scents and the growth of the fragrance industry in the Gulf region. Ghassan discusses his earliest scent memories and how fragrances are deeply connected to our emotions and memories. He highlights the historical significance of fragrances in the Arab culture and their importance in religious customs.

The podcast also explores the booming fragrance market in the Gulf region, with predictions of significant revenue growth. Ghassan emphasizes the increasing interest and knowledge among consumers, who are becoming more conscious of sustainability and the ingredients used in fragrances. He mentions the trend towards refillable bottles and brands' efforts to reduce their carbon footprint.

Moreover, Ghassan touches on the role of fragrances in creating memorable experiences, such as in hotels and events. He emphasizes the importance of authenticity and honesty when serving knowledgeable customers. Overall, he predicts a bright future for the fragrance industry, with a focus on sustainability and consumer awareness of product ingredients.

This episode offers valuable insights into the world of fragrances and their significance in the Gulf region's culture and economy.