『Episode 007 - Conversation with Gudrun Lauret』のカバーアート

Episode 007 - Conversation with Gudrun Lauret

Episode 007 - Conversation with Gudrun Lauret

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 Welcome back to Halftime Huddle – the midweek moment where small business owners pause, reflect, and recharge. In this episode, host Mark Webb sits down with Gudrun Lauret, copywriter, content strategist, and podcast host, to explore the power of clear communication, building a business around your strengths, and embracing your quirks.Gudrun has been a published writer for nearly three decades and now helps purpose-driven entrepreneurs share their message with clarity and confidence. She’s passionate about supporting people who want to make a difference – guiding them to find their authentic voice and attract the right clients.🧠 Highlights from the Episode:✨ The Journey Back to Writing From teenage book reviews at Waterstones to a career in copywriting, Gudrun shares how she returned to her first love after years in admin and corporate roles.🔄 Living and Working in Rural France What prompted her move from Newcastle to Brittany – and how life among farmers and festivals shapes her business and creativity.📣 Designing Work Around Your Life Gudrun opens up about managing her health, setting boundaries, and structuring her business around how (and when) she works best.📝 Authenticity in Copywriting Why your voice matters, how to repel the wrong clients, and the importance of consistency across blogs, websites, and social media.🎙 Accidental Podcaster How “The Apple Cart” podcast started as a small project and grew into a fully-fledged show with multiple seasons and a queue of guests.📚 Book Recommendation Rare Breed by Sunny Bonnell & Ashleigh Hansberger – a bold take on embracing your quirks and standing out in business.💬 Quotes to Remember:“Make your business work for you – it should support your health and your life, not the other way around.”“Don’t be afraid to put people off. The wrong clients will drain you; the right ones will energise you.”Tools & Resources Gudrun Mentioned for PodcastingZoom – for recording interviews (paid version, to avoid cut-offs).Audacity – free audio editing software (used by her husband who edits the podcast).Canva – for creating simple podcast graphics and visuals.Captivate – podcast hosting and distribution platform (her main recommendation).Microphone: Blue Snowball (Yeti Snowball) – affordable external USB mic.Pop filter / pop shield – inexpensive attachment to reduce plosive sounds.Music – intro/outro theme (she sourced hers from her musician brother, but mentioned you can also buy royalty-free music).🔧 Other mentions / resources:Colin Gray (“The Podcast Host”) – blog and resources for podcasters.Alitu – an easy-to-use podcast editing/production tool recommended by Colin Gray.Tim Lewis – guest on her show, with strong advice on podcasting tech.👥 About the Guest – Gudrun LauretGudrun Lauret is a copywriter, content strategist, and host of The Apple Cart podcast. With 28 years of published writing experience, she helps small business owners communicate their messages clearly, attract the right clients, and stay consistent with content. Now based in Brittany, France, Gudrun combines her love of history, storytelling, and authenticity to support purpose-driven entrepreneurs.Connect with Gudrun: 🌐 https://gudrunlauret.com/ 🔗 https://www.linkedin.com/in/gudrunlauret-communications/🎙 About Halftime Huddle Hosted by Mark Webb, Halftime Huddle is your weekly midweek motivation for small business owners and entrepreneurs. Each episode offers open conversations, practical insights, and real-world inspiration from people actively building and growing businesses every day.✅ If you enjoyed this episode: 🗣 Share it with a friend ⭐ Leave a review 🔔 Subscribe for more midweek conversations 📩 Reach out if you’d like to be a guest
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