Organizations are hemorrhaging $1 trillion annually due to employee turnover, with Gen Z workers leading the exodus. In this data-driven episode, Kevin Novak, CEO of 2040 Digital and Professor at the University of Maryland, decodes the psychological revolution reshaping our workplaces.

Discover why 70% of Gen Z employees quit within their first year, how their unique neurological wiring differs from Millennials and Gen X, and why traditional retention strategies are backfiring spectacularly. Through cutting-edge research in organizational psychology and real-world case studies, learn how forward-thinking companies are achieving 40% better retention by understanding Gen Z's conditional loyalty model, their need for impact visibility, and their fundamentally different relationship with authority.

Whether you're a CEO, HR leader, or manager struggling with multi-generational teams, this episode provides actionable frameworks for transforming generational friction into competitive advantage. Features exclusive insights from 2040 Digital's work with organizations over a decade who are navigating the biggest workplace transformation since the Industrial Revolution.

Takeaways

· Companies are losing $1 trillion annually to employee turnover.

· Gen Z's loyalty is conditional and aligned with personal values.

· Pragmatic loyalty is about mutual value creation and alignment.

· Healthy workplace relationships are built on clear communication.

· Gen Z views jobs as platforms for skill development.

· Impact visibility is crucial for Gen Z's engagement.

· Traditional management tactics trigger psychological resistance in Gen Z.

· Gen Z needs to understand the 'why' behind tasks.

· Feedback integration is essential for Gen Z's motivation.

· Organizations must adapt to leverage generational strengths.