In this episode, Danny tackles one of the most overlooked and misunderstood elements of running a successful cash-based practice: continuity. What do you do when patients want to keep coming back—long after the “problem” is solved? Are you really worth $200/hour when you're no longer rehabbing an acute injury? Dan breaks down why ongoing care is not only valid, but vital for your patients and your business.

• Why most PTs struggle with recurring visits (blame insurance conditioning)
• The two paths for ongoing care: hands-on vs. consulting
• What we misunderstand about the real value of our skill set
• How to reframe "maintenance" as health performance coaching
• Examples of long-term patient transformation beyond the discharge phase
• How your own doubts may be blocking practice growth
• Why patients come back (hint: it’s not always the therapy)
• The connection between trust, accountability, and long-term impact

• Reposition yourself as a consultant for the human body—not just a problem-solver
• Use ongoing visits to educate, empower, and hold people accountable in a structured way
• If you’re strong with manual therapy, embrace it—people pay for how you make them feel
• Don’t assign value for others—let them decide what’s worth it
• Train your staff to think long-term, not just in discharge timelines

• PT Biz Website – Learn how to grow your cash practice with a proven system
• Join the 5-Day Challenge – Start building recurring revenue and scaling smarter
• Get the PT Biz Book – Learn how 240+ clinicians built their practices from scratch

If you want to build a business that truly lasts, you can’t just be a fixer—you need to be a guide. Patients want more than pain relief. They want clarity, connection, and someone who can help them perform for life. Continuity isn’t optional—it’s your best path to impact and income.