Executive leaders from UneeQ and Zeta Global discuss the revolutionary impact of AI technologies that enable enhanced customer experiences and improved sales performances.

Topics Include:

• Dave Cristini introduces panel on AI in advertising and marketing.
• Panel explores personalized experiences at scale with privacy focus.
• UneeQ creates AI-powered digital humans for brand interactions.
• Zeta Global uses AI to optimize customer messaging.
• LLMs combined with traditional ML empowers marketers to create models.
• Marketers can now build models without needing data scientists.
• AI agents integrated into systems can take action, not just respond.
• Agent chaining orchestrates sophisticated marketing actions automatically.
• AWS Bedrock provides tools to shape AI marketing future.
• Hyper-personalization becoming more achievable through AI automation.
• Ethics requires authenticity in brand AI representation.
• Transparency about data usage builds customer trust.
• Win-win approach: AI should augment teams, not just reduce costs.
• Integration difficulties remain a major challenge for AI implementation.
• AI agents have limited context windows and memory.
• Solution: Create specialized agents with persistent viewpoints.
• Companies need strong integration capabilities before implementing AI.
• Privacy regulations impact AI use in global marketing.
• Highly regulated industries require careful AI implementation strategies.
• Generative AI creates compliance challenges with unpredictable outputs.
• Digital humans eliminate judgment, revealing new customer insights.
• Banking clients discovered customers didn't understand financial terminology.
• Zeta improved onboarding with AI agents for data mapping.
• AI data mapping increased NPS scores and accelerated monetization.
• CMOs and CIOs increasingly collaborating on AI initiatives.
• Tension exists between marketing (quick wins) and IT (security).
• Strategic alignment with approved infrastructure enables scaling AI solutions.
• CEOs have critical role in aligning AI goals across departments.
• Internal AI use case: practicing sales with digital humans.
• Sales teams achieved 500% higher sales through AI role-playing.

Participants:

• Danny Tomsett – Chief Executive Officer, UneeQ
• Roman Gun – Vice President, Product, Zeta Global
• David Cristini – Director, ISV Sales, North America – Business Applications, AWS

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