Ep. 79 | Kristin Marcum | Buying The Firm She Interned At | ECPR Texas
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From college intern to agency owner, Kristin shares her remarkable journey leading ECPR Texas, one of Austin’s most respected PR and digital firms. What started as an internship turned into a decades-long career defined by mentorship, risk-taking, and learning how to lead with empathy. In this honest and inspiring conversation, Kristin opens up about the realities of business ownership — from buying the firm from her boss to managing growth, raising a family, and finding balance when work and life collide.
She also dives into the evolution of Austin’s business landscape — from light rail and major infrastructure projects to the rise of Austin FC — and explains how ECPR became known as a connector that brings organizations, communities, and causes together. Kristin shares how her team uses AI (“Liz”) as a strategic thought partner, why kindness is a non-negotiable in hiring, and what it truly means to build a purpose-driven company rooted in relationships, not just results.
LEARN MORE about Kristin Marcum
LinkedIn - https://www.linkedin.com/in/kristin-marcum-3036604/
Website - https://ecprtexas.com/
Instagram - https://www.instagram.com/ecprtexas/?hl=en
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