Ep. 75: Cold Calling Isn’t Dead: Why Product-Led Growth Is the Future of Sales (w/Rob Auld)
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Ep. 75: Cold Calling Isn’t Dead: Why Product-Led Growth Is the Future of Sales (w/Rob Auld)
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In this episode of The Future of BizTech, host JC Granger talks with the Chief Revenue Officer of Readymode, a company transforming how outbound sales are done through smart technology and data-driven strategies. They dive into the platform’s predictive engine that eliminates downtime, boosts call connect rates, and improves cold calling efficiency—all while staying fully compliant with strict regulatory frameworks. With a clear stance against outbound AI voice agents, ReadyMode focuses on equipping human sales teams with the right tools to work smarter, not harder.
The discussion expands into the company’s shift toward a product-led growth model—removing friction from the buying process and letting users explore the platform with minimal barriers. They also explore the challenges of scaling a startup, the growing role of AI in B2B outreach, and how Readymode balances automation with authentic customer engagement. If you're into sales tech, SaaS growth strategies, or the evolving role of AI in outbound marketing, this episode is packed with insights.