Outranking your competitors on Google starts with one of the most overlooked assets in multifamily marketing: your Google Business Listing. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down exactly what matters most on your listing—and what’s just noise—so you know where to focus for real impact.

You’ll learn:

• The 3 A+ ranking factors that make or break your listing’s visibility

• Why your primary category is the #1 game changer for rankings

• How reviews (and review consistency) fuel SEO performance

• The critical role of photos, videos, and accurate pins in driving conversions

• Which secondary categories give you an edge over competitors

• Why Google Posts, attributes, and Q&A sections are “nice-to-haves” but not deal breakers

• The common mistakes most properties make that cost them rankings (hint: outdated photos)

Whether you’re in lease-up mode or managing stabilized communities, this episode gives you a clear scorecard for optimizing your Google Business Profile. You’ll walk away knowing exactly what to fix, what to double down on, and how to keep your listings outranking the competition.

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