As AI continues reshaping the search landscape, SEO isn't dead — it's just evolving. In this episode, Dave Dougherty and Alex Pokorny explore the seismic shifts happening in search engine optimization in 2025. From Google's algorithmic chaos and AI overviews to user trust, content strategy, and the slow return of PR and long-form authority content, the hosts dive deep into what still works, what’s already broken, and how marketers can adapt for the future. Whether you're a digital strategist, content marketer, or just trying to keep your traffic intact, this episode delivers essential insights for staying relevant in a rapidly changing SEO world.

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