Amazon is evolving fast and the changes coming in 2025 could redefine how you sell.

In this episode of #TheeComGrowthShow, Danan Coleman sits down with Vince Montero, 20-year digital marketing veteran and Amazon PPC expert, to break down the latest updates, AI tools, and ad innovations every seller needs to know.

If you’re serious about scaling on Amazon in 2025 and beyond, this is the deep dive you can’t miss.

🔗 Connect with Vince Montero

🌎 Website: https://evinceddigital.com

💼 LinkedIn: https://www.linkedin.com/in/vmontero/

📸 Instagram: https://www.instagram.com/evinced1

👥 Facebook: https://www.facebook.com/vincent.montero

⏱️ Timestamps

00:00 – Intro: Welcome to The eCom Growth Show

00:32 – Vince’s start in digital marketing and Amazon PPC

01:29 – From Helium 10’s Adtomic to launching his own agency

02:32 – Scaling clients and building a boutique agency

06:04 – How Danan and Vince first met at Prosper Show

07:11 – The evolution of Amazon ads (2017–2025)

09:06 – Why PPC is now a necessity, not an option

11:19 – How Amazon favors legacy brands — and what new sellers can do

13:14 – Amazon campaign updates: Why you must migrate to new versions

14:30 – Testing new audience targeting and “new-to-brand” campaigns

15:16 – Why Amazon support issues are so hard to solve

16:10 – Inside Amazon’s disorganized ad departments

18:06 – Amazon Accelerate recap: AMC access for all sellers

19:18 – AI Query Generator: Using ChatGPT-style prompts in Amazon Ads

20:17 – Building custom audiences with high-intent data

25:14 – Amazon’s new AI video generator for product listings

26:36 – When and why you must have videos on your listings

27:23 – What to know before hiring a PPC agency

28:52 – Why sellers should learn the basics before outsourcing

29:16 – Vince on consulting with new ad software tools

30:33 – Danan on bad agencies and protecting your ad budget

31:31 – How to connect with Vince (evinceddigital.com + LinkedIn)

33:10 – Closing thoughts and upcoming events

#AmazonAdvertising #EvincedDigital

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.