Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg
-
ナレーター：
-
著者：
このコンテンツについて
This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers.
In our conversation we discuss:
-
The different between account-based marketing (ABM) and account based strategy
-
How an account based strategy helps break down the silos between sales and marketing
-
How to develop an ideal customer profile (ICP) that actually enables growth
-
5 elements of a well-constructed account based strategy
-
The key performance indicators (KPIs) that leaders should be tracking to ensure your account based strategy is performing well
Additional Resources:
Engage with Craig on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify