In this episode, Danan Coleman sits down with Neil Twa, CEO of Voltage Holdings, to break down the proven strategies behind launching, scaling, and exiting highly profitable Amazon FBA brands.

Neil shares why building for exit from day one is essential, the "Platinum Principle" for brand development, and why products under $12 net profit aren't worth your time. He also explains how AI (like Amazon’s Cosmo engine) is reshaping product visibility — and what sellers must do in the next 6–12 months to stay competitive.

Plus, Neil gives an overview of Greenlight, Voltage’s upcoming platform designed to help sellers make smarter product decisions using real-time buyer data, AI, and proven launch processes.

🔗 Connect with Neil Twa

Book: Almost-Automated Income with FBA

Newsletter: https://voltagedm.substack.com

Website: https://voltagedm.com

LinkedIn: https://www.linkedin.com/in/neiltwa/

⏰ Timestamps:

00:00 – Welcome & intro: Who is Neil Twa?
01:13 – Inside Voltage Holdings: Building brands to exit
02:06 – Build vs. buy: Which is better for sellers?
03:48 – Omnichannel strategy beyond Amazon
04:18 – The "Platinum Principle": Building with the exit in mind
06:06 – Bankruptcy, risk, and lessons learned
09:39 – From digital marketing to physical products
12:20 – Why $12 net profit per unit is the minimum
13:22 – High-ticket vs. low-ticket product strategy
14:44 – Drop shipping is dead—brand is king
17:03 – $100M brands on Amazon: What it means
18:25 – Private label is the future
19:51 – What existing sellers must do NOW
21:20 – Advice for new sellers entering the market
23:23 – Selling vs. marketing: Know the difference
26:07 – Amazon = demand capture, not demand creation
28:17 – Why most sellers get branding wrong
29:32 – Neil’s new countertop ice cream maker
31:09 – When and how to leverage influencers
35:06 – AI, Cosmo & visibility in the new Amazon era
37:15 – 90-day launch strategy: How they do it
38:35 – Neil’s 12-month mentorship program
42:02 – Greenlight overview: Smarter product launches
45:16 – Join the Voltage newsletter for updates
47:07 – Final thoughts on focus, profit, and strategy
48:06 – About Neil’s book: Almost-Automated Income with FBA
49:20 – Why strategy beats every growth hack

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Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.