『Ep. 3: How do find your competitors backlinks?』のカバーアート

Ep. 3: How do find your competitors backlinks?

Ep. 3: How do find your competitors backlinks?

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Find the full source here: https://www.searchroyals.com/how-to-check-backlinks-in-google-search-console/

1. Introduction

  • Explanation of backlinks and their role in SEO.
  • Highlight Google Search Console as a free, accurate way to track backlinks.

2. Why Backlinks Matter

  • Backlinks as a ranking signal that improves visibility, credibility, and referral traffic.
  • Importance of quality over quantity in backlinks.

3. How to Check Backlinks in Google Search Console

Step-by-Step:

  1. Sign in to Google Search Console and select your verified property.
  2. Navigate to the “Links” section.
  3. Explore the main sections:
    • Top Linking Sites: Domains linking to your site.
    • Top Linked Pages: Pages on your site with the most backlinks.
    • Top Linking Text: The anchor text used in backlinks.
  4. Use the export feature to download backlink data for analysis.

4. Understanding and Acting on the Data

  • Assess linking domains for trustworthiness and relevance.
  • Identify top-performing pages to guide future content creation.
  • Monitor anchor text for over-optimization or spam patterns.

5. GSC vs. Paid Tools

  • GSC: Free, Google-backed, accurate backlink data.
  • Paid tools: Offer additional metrics, competitive analysis, and historical data.
  • Recommended approach: Start with GSC, expand to paid tools if needed.

6. Best Practices & Tips

  • Monitor backlinks regularly—monthly or quarterly.
  • Keep records by exporting data.
  • Use backlink insights to inform content strategy and outreach efforts.

7. Wrap-Up

  • GSC is a powerful free tool for backlink analysis.
  • Apply the steps, track your backlinks, and use the insights to strengthen your SEO strategy.
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