(Ep. 240) Gaming is serious business
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(Ep. 240) Gaming is serious business
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IN EPISODE 240:
With more than 3 billion global gamers, gaming is no longer a novelty - it's a necessity. In Episode 240, Bastian Bergmann explores the serious business of games. We discuss how gaming has become a strategic tool for brands to engageconsumers, enhance learning experiences, and even support mental health and wellbeing. The future belongs to games, and you need to develop a strategy now or risk getting left behind.
ABOUT BASTIAN BERGMANN:
Bastian Bergmann is the cofounder and COO of Solsten, a technology startup that empowers companies to create personalized content using AI and psychological data, and is also the founder of Technically Entertaining, a mediastrategy firm . Before that, Bastian was a strategy consultant at Boston Consulting Group and the founder and CEO of WATTx. His new book is Press Play: Why Every Company Needs a Gaming Strategy.