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Ep. 2: How do you even buy backlinks?

Ep. 2: How do you even buy backlinks?

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Find the full source here: https://www.searchroyals.com/buy-backlinks/

This episode explores the ins and outs of purchasing backlinks safely and effectively, featuring insights from Search Royals' transparent marketplace approach to link building.

Key Podcast Topics

Opening: Why Backlinks Still Matter

  • Backlinks remain a foundational element of Google's ranking algorithm
  • Quality beats quantity every time
  • Without strong backlinks, even excellent content struggles to rank

Main Segment: The Backlink Buying Landscape

What You're Actually Buying:

  • Not just a link, but the entire process: research, outreach, relationship building, and content creation
  • Access to established publisher networks
  • Time savings compared to manual outreach campaigns

Pricing Reality Check:

  • Quality backlinks typically range €50-€2,000+ each
  • Factors affecting cost: site authority, content quality, industry competitiveness
  • Why cheap backlinks often backfire and lead to penalties

Safety First: How to Buy Without Getting Penalized

Red Flags to Avoid:

  • Automated link schemes and mass-produced content
  • Irrelevant placements creating unnatural patterns
  • Websites with spam histories or suspicious metrics
  • Links that disappear after a few months

What to Look For:

  • Complete transparency about where links will be placed
  • Publishers with real traffic and quality content
  • Contextual relevance to your niche
  • DoFollow links with permanent placement guarantees

Practical Buying Guide

Evaluating Link Opportunities:

  • Domain authority (DA 20 vs DA 70+ makes a huge difference)
  • Traffic trends and organic visibility
  • Content quality surrounding your link placement
  • Geographic and topical relevance

Best Practices:

  • Focus on editorial links within high-quality content
  • Maintain natural anchor text distribution
  • Build links from diverse, relevant sources across multiple countries
  • Integrate with broader SEO strategy for maximum impact

Results and Expectations

Timeline Reality:

  • Measurable improvements typically seen within 3-6 months
  • Cumulative effect builds over time
  • Quality links provide long-term ranking stability

Success Factors:

  • Part of comprehensive SEO strategy
  • Consistent, patient approach
  • Focus on relevance over raw metrics
  • Continuous monitoring and adjustment

Key Takeaways for Listeners

  1. Transparency is crucial - know exactly where your links are coming from
  2. Quality over quantity - fewer high-authority links beat many low-quality ones
  3. Relevance matters - contextual links from your industry perform better
  4. Safety first - avoid black hat techniques that can lead to penalties
  5. Long-term mindset - backlinks are an investment, not a quick fix

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