Alan Ayers has helped shape urgent care as we know it, and he’s still helping operators across the country start, grow, and improve their clinics with smarter strategy and fewer missteps.

With nearly 20 years in the space, Alan has done it all: CEO, COO, consultant, dealmaker, and senior editor at The Journal of Urgent Care Medicine. He has also served on the board of the national Urgent Care Association and launched or advised on more urgent care centers than most people can count as the president of Urgent Care Consultants.

In this episode, he joins Nick and Michael to break down what separates thriving urgent cares from the ones that quietly fade out. From picking the right real estate to navigating contracts, marketing, and operations, this conversation is packed with insight for any physician, owner, or investor looking to get urgent care right the first time.

They dig into everything from location selection and naming strategy to digital presence, launch marketing, and how to avoid the common traps that sink new clinics before they ever get going.

Whether you’re opening your first center or reevaluating how to grow smarter, this episode is a must-listen. Alan’s perspective is grounded, practical, and hard-earned, and he’s not afraid to call out what’s working and what’s not in today’s market.

🔥 In This Episode, You’ll Learn:

📍 Why location is still the number one success factor and how to find your “A” spot using real data

💸 How low rent can become a high-cost mistake and what landlords don’t tell you

📊 What to look for in a startup budget and how much to spend on a grand opening campaign

🧠 Why your urgent care name and digital setup matter more than you think (especially on Google)

🚀 What makes a clinic launch fail and how the best urgent cares scale with intention

🗺️ How patient expectations like speed, service, and convenience should shape your operations

🏥 Why good front desk service matters just as much as great clinical care

🔗 Resources & Mentions:

Urgent Care Consultants: https://www.urgentcareconsultants.com

Alan’s Industry Resource Hub: https://www.alanayersurgentcare.com

Connect with Alan on LinkedIn: https://www.linkedin.com/in/alanayers/

Summer Surge On-Demand Experity Webinar:

https://www.experityhealth.com/webinars/drive-patient-visits-with-marketing-and-outreach/?utm_source=linkedin&utm_medium=li-lead-gen-form&utm_campaign=sumsurgeweb&utm_term=PE&utm_content=link

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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ