In this reflective solo episode, Will Diesel breaks down one of the most thought-provoking books in modern leadership—Start With Why by Simon Sinek. From exploring the Golden Circle to questioning how we build trust and inspire belief, Will invites listeners to examine the deeper motivations behind what they do.

With personal insights, practical challenges, and a fresh lens on purpose-driven leadership, this episode is a call to realign your what and how with your why. Whether you're leading a business, a family, or yourself—this conversation will help you serve with more clarity, conviction, and consistency.

00:00 – Welcome & Episode Intro
02:00 – MEPS Check-In & Book Overview
03:50 – The Golden Circle & Purpose
06:10 – Manipulation vs. Inspiration
08:00 – The Power of Why & Apple Case Study
11:00 – Stress vs. Passion & Belonging
13:00 – Law of Diffusion & Early Adopters
15:00 – Aligned Leadership & Listener Challenge
17:00 – Closing Thoughts & Quote of the Day

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