Ep. 162: Dr. Nancy Lough - Championing Women's Sports: Title IX, Sport Marketing, Equity in Action, and more
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Ep. 162: Dr. Nancy Lough - Championing Women's Sports: Title IX, Sport Marketing, Equity in Action, and more
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Dr. Nancy Lough, a renowned scholar and educator in the field of women's sports, is joining the show!
Dr. Lough shares her lifelong passion for sports, which began with playing multiple sports in high school and eventually led her to a college athletic career.
As part of the Title IX generation, Dr. Lough's experiences are a testament to the transformative power of gender equity in sports, where her journey served as a catalyst for her career in sports management and academia.
Dr. Lough delves into the growth and commercialization of women's sports over the decades, highlighting crucial milestones like Nike's early investments and the rise in viewership during the COVID-19 pandemic.
We touch on the economic potential of women's sports, the influence of social media on sports marketing, and the importance of equitable investment from sponsors like Ally Financial.
✺Dr. Nancy Lough's Social Media✺
LinkedIn: Dr. Nancy Lough
Dr. Nancy's Book: Routledge Handbook of the Business of Women's Sport
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