In this next episode of Under the Microscope with Jenny, host Jenny Germano dives into our Cannabis Operator Series featuring Jennifer McGuire, the COO and Co-Founder of CAMP Cannabis. CAMP is a craft cultivation and manufacturing operation based out of St. Louis, Missouri serving the Medical and Adult-Use market. Jenny sits down with Jennifer to discuss her journey from nursing to co-founding a regulated cannabis operation. Our conversation highlights some of the challenges launching in a new market, and the triumphs along the way, and the focus on growing and producing clean craft cannabis products. We also touch on the importance of safe operational standards, effective marketing strategies, the word of the day - pivot, and how vital team and community involvement is.

🌿 Our Host: Jenny Germano

🌎 ICS Consulting

🌿 Our Guest: COO/Co-Founder Jennifer McGuire

🌎 CAMP Cannabis

⏰ Timecodes ⏰

00:45 Guest Introduction: Jennifer McGuire 01:11 Journey From Nursing to Cannabis 02:21 Co-Founding Camp Cannabis 05:15 Challenges and Successes 07:49 Building a Brand and Community 13:12 Clean Craft Cannabis Practices 18:44 Operational Growth and Product Development 23:26 Challenges of Expanding a Cannabis Brand 26:53 Navigating Social Media and Marketing Hurdles 33:10 Operational Realities and The Pivot 39:30 Tips for New Cannabis Operators