In Episode 14 of the Performance Driven Living Podcast, Mark welcomes Philip Gladman, the founder and CEO of Do’Mo Drinks, for a conversation that blends sharp marketing insight with cutting-edge wellness innovation. With decades of experience at brands like Procter & Gamble, Diageo, and Seedlip, Philip shares how he leveraged his expertise to launch Do’Mo—a functional beverage designed for people who want calm energy, mental clarity, and no crash. They dive into the problem with traditional energy drinks, how nootropics and adaptogens are changing the game, and what it takes to build a product that supports the mind and body. This episode is a masterclass in mission-driven product innovation—and a wake-up call for anyone still relying on sugar-loaded caffeine bombs to get through the day. 00:04:05 – Why Philip left the big-brand world to launch a functional drink startup 00:09:27 – The hidden downside of caffeine culture—and what we’re really seeking 00:14:18 – What makes Do’Mo different: inside the formula, flavor, and purpose 00:21:03 – The science of calm energy and why your brain loves nootropics 00:29:40 – How Do’Mo is disrupting the wellness beverage space—and what’s next Learn more about Do’Mo: https://www.drink-domo.com Instagram - https://www.instagram.com/drinkdomo/?next=%2F&hl=en LinkedIn - https://www.linkedin.com/in/philip-gladman-76a75540/