Nadine and Ryan sit down with Susan Gerock, CIO of Elme Communities and one of the most respected voices in multifamily tech, to cut through the noise and get real about what’s actually moving the needle in real estate technology. From the one tech investment smaller firms can’t afford to skip to how applying a hospitality mindset to multifamily is reshaping the industry, Susan brings sharp insights and hard-earned lessons on aligning innovation with strategy. She also tackles cybersecurity risks, marketing tech madness, and the biggest mistakes in tech adoption (so you don’t have to learn the hard way)—plus, she shares what happens when a tech rollout goes sideways, and how to course-correct like a pro. Plus, we explore her passion for diversity and inclusion in real estate through initiatives like Real Talk and her work with 826DC. Smart insights, candid takes, and a few laughs along the way—don’t miss this one.

Show Notes:

0:10: Intro / February’s all about the birthdays

5:20: The latest on multifamily

7:10: Introducing Susan Gerock

8:03: Susan’s career journey

14;24: What is Susan’s favorite asset class?

15:07: The role of CIO and aligning real estate tech with a company’s goals

18:39: Leveraging tech to enhance tenant experience and retention

21:43: Hospitality driving the multifamily experience

23:53: The state of marketing tech within multifamily

31:07: Common mistakes in tech rollouts

34:36: Tech implementation gone wrong

38:55: Tech recommendations for smaller CRE companies

43:55: Are we doing enough to protect our data?

50:22: Biggest CRE data blind spot

54:17: Susan’s vote for the one to watch real estate tech

59:20: Susan’s involvement in RealTalk and 826DC

1:07:56: How does Susan “unplug”