Kirsten Graham is all about flipping the script for business owners, helping them go from being total wallflowers to the life of the party with some savvy outsourcing and a little video marketing magic. She’s a powerhouse from Six Figure Business Coaching, and trust me, this episode is packed! We dive into why outsourcing tasks to a virtual assistant can save you tons of time. Plus, Kirsten gives you the do's and don'ts of working with VAs, from protecting your accounts to finding the right fit for your biz. And hey, if you’re wondering about video marketing, she’s got some tips on why it’s time to dust off that YouTube channel and get it going! So buckle up and get ready to unleash your business potential, because this chat with Kirsten is a total game-changer!

Podcast Title: Generator

Episode Title: Grow Your Business By Outsourcing

Episode Number: 42

Publish Date: 4 April 2025

Episode Overview

Navigating the chaotic world of entrepreneurship can feel like overwhelming. In this episode, we dive headfirst into the whirlwind of creativity and business with Kirsten Graham. As a co-founder of Six Figure Business Coaching, Kirsten is on a mission to help business owners just like us break free from the shackles of invisibility and step into the spotlight where they belong. We chat about the often-overlooked superpower of outsourcing—specifically, how a virtual assistant (VA) can save our sanity and make our businesses soar. We explore everything from the nitty-gritty of hiring the right VA to the freedom that comes with delegating tasks like marketing and bookkeeping. Kirsten shares her wealth of knowledge on the dos and don'ts of outsourcing, ensuring we learn from her hard-earned lessons (spoiler alert: it involves avoiding the “pay now, ghost later” scenario). Plus, we take a detour into the land of video marketing, where Kirsten encourages us to embrace our inner YouTuber and start creating content that not only showcases our brand but also connects us with our audience. Trust me, if you’ve ever felt like you’re drowning in the daily grind of your business, this episode is your lifesaver.

Takeaways:

• Kirsten emphasizes that outsourcing tasks to a virtual assistant can free up precious time for business owners, allowing them to focus on growth instead of being bogged down by daily minutiae.
• In our conversation, we dive into the importance of having a clear brand voice and style guide, as it not only helps in consistent branding but also aids virtual assistants in understanding the business better.
• We discuss how video marketing, especially on platforms like YouTube, can be a game changer for visibility and authority, turning one piece of content into multiple marketing assets.
• A key takeaway is that taking breaks and stepping back from daily operations allows business owners to recharge and strategize, ultimately leading to better decision making and business growth.
• Kirsten shares that effective onboarding of virtual assistants is crucial, and this involves teaching them your brand voice and expectations to ensure they can represent you accurately.
• We agree that embracing imperfections and being authentic in content creation can create a stronger connection with audiences, making them more likely to engage with your brand.

Resources and Links

• WEBSITE: https://sixfigurebusinesscoaching.com
• FACEBOOK: https://www.facebook.com/kirsten.graham.3517
• INSTAGRAM: