エピソード

  • Is ManyChat Killing Your Sales?

    Is ManyChat Killing Your Sales?
    2026/08/18
    I've been pretending my ManyChat is set up for about two years now.Here's my actual system: someone comments the keyword, I see it, and then I manually DM them the next day like it's 2016. So when Angelica Pompy came on the show and dropped a plot twist about ManyChat in the first ninety seconds, I was already leaning in.Angelica generates about 65% of her revenue from Instagram. She's not anti-automation. She just knows exactly where it belongs and where it quietly costs you money. She sold a $3,400 VIP day in the DMs with no sales call, no funnel, no link. Just a video message and a few voice notes back and forth. And the story she tells about the event she wanted to attend but never bought a ticket for, because the host never followed up, is the most useful thing I've heard all month about why your launches underperform.We're all so busy automating the top of the funnel that we've automated away the part where someone actually decides to buy.What you'll learn:The exact moment ManyChat stops helping and starts costing you salesWhy a $3,400 offer can close faster in the DMs than through a full email sequenceThe follow-up gap that makes you think nobody's interested when they actually wereHow Angelica labels and tracks leads in Instagram, and why that system breaks after 30 daysHer three-post rotation and why she never sells in every postWhat "success" on social actually looks like when a viral post isn't the goalCHAPTERS02:30 The ManyChat plot twist03:38 When ManyChat actually earns its place04:13 The New York event she refused to automate06:05 A $3,400 VIP day closed in the DMs06:56 The follow-up that lost her sale09:24 Labelling leads before they disappear12:11 The video message that got an instant yes17:18 Where 65% of her revenue comes from20:41 Building a lead system the algorithm can't erase27:56 The three post rotation she teaches>MEET ANGELICAYour Next Steps:🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv🤖 Train AI to sound like you (in under 2 hours) with BrandCalibrator™: https://ksco.ca/brandcalibrator/Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
    続きを読む 一部表示
    33 分
  • Why Your Affiliates Go Quiet and How AI Fixes It

    Why Your Affiliates Go Quiet and How AI Fixes It
    2026/08/11
    If you host collaborations or work with affiliate partners, you know the drill. You build the swipe file, you send the Drive link, and half the people who said yes never actually promote.Dr. Destini Copp fixed that. She has Claude read a partner's own emails and website, learn how that person writes, then build them a personalized page in their voice with their coupon code and copy they can paste in as-is. One affiliate used just the PS and made six sales. This isn't an AI-for-speed story. It's AI used to make something more personal than she could have made it by hand, which is a use case almost nobody's talking about.What you'll learn:The affiliate setup that turns a "hard no" ask into an easy yesWhy she built the first page manually and never had to build anotherHow to use AI for customization instead of volumeThe anatomy of a free event that brings in $30k to $50kWhere an AI power user still insists on a human, every timeCHAPTERS01:15 Two businesses, a full time job, and AI04:27 The affiliate page that changed everything09:43 Six sales from a single PS11:04 What she was doing before this14:20 The Claude skill that builds the whole package19:30 How free events pay contributors twice24:49 Where the revenue lift actually showed up29:32 Inside the $37 to $50,000 funnel32:11 The one job she won't give to AI34:48 The 1% better rule>MEET DESTINIGrab Destini's resourceDestini's giving away Creator's Daily Focus, a free Claude skill that runs every morning and tells you the one thing to work on to actually move your business, plus what to skip.https://lab.destinicopp.com/daily-focus>Introducing wAIvThis episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.>Your Next Steps:🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv🤖 Discover what AI tool you can build and sell by going through the AI Product Playbook: https://graviastudio.com/playbookFollow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
    続きを読む 一部表示
    44 分
  • Are You Outsourcing the Wrong Things to AI?

    Are You Outsourcing the Wrong Things to AI?
    2026/08/04
    You know that moment when you're up at midnight building web pages, running project ideas through Claude and feeling incredibly productive... and meanwhile there are two real humans waiting for you to send a simple follow-up email that would actually make you money?Yeah. That's where this episode went. I sat down with Laura Schoenfeld and expected a conversation about how she uses AI in her business. What I got was a full mirror held up to every expert-based entrepreneur (myself included) who's gotten so swept up in what AI can do that they've completely lost track of what their business actually needs them to do.Laura's a business coach who works with established experts already at six figures and beyond, and she's watching smart, talented people outsource the one thing that makes them money (their voice, their thought leadership, their sales conversations) to AI while spending hours building systems nobody asked for. The examples she shared will make you cringe. And the litmus test she uses to decide what AI should and shouldn't touch in your business is something I'm stealing immediately.What you'll learn:Laura's test for deciding what belongs with AI and what doesn'tWhy competing on content volume is dead and what you're actually competing on nowThe real reason AI-generated sales copy falls flatHow to identify the four core money-making activities in your business and protect them from over-automationWhy AI might actually be making you less productive, not more, and how to set boundaries around it00:19 – Welcome and Guest Intro02:10 – AI Hype and Shiny Objects06:43 – AI FOMO and Business Fit07:02 – When AI Outsourcing Backfires10:56 – The Outsource Litmus Test14:19 – Quality Over Volume Content17:58 – Podcast Workflow Automation28:00 – Priorities and Guardrails32:15 – Money Making Activities First35:45 – AI as Admin Assistant41:55 – Boundaries and Final Takeaways45:22 – Where to Find Laura>MEET LAURAYour Next Steps:See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waivDiscover what AI tool you can build and sell by going through the AI Product Playbook: https://graviastudio.com/playbookFollow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv>Thanks for Listening!If you enjoyed this episode, please help us share it by:Following the show—this helps you stay updated and supports us!Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
    続きを読む 一部表示
    50 分
  • Are you accidentally giving your IP away to AI?

    Are you accidentally giving your IP away to AI?
    2026/07/28
    Holly Haynes built seventeen AI bots for her signature program. Then she almost didn't share them.Here's what stopped her. When you package your expertise into a shareable AI skill, you have to hand over everything inside it. The transcripts. The client Q&As. The framework you spent years refining. Holly had poured all of Anti-Social School into hers, and when it came time to pass it to a client, she got nervous. Not because she was hiding anything, but because she knew exactly what it was worth.That's the conversation I wanted to have with her. Holly's a business strategist with a corporate tech background who's now baking years of experience into AI tools her clients actually use. She's one of our founding creators at wAIv, and she's doing the thing I think most expertise-based businesses are going to have to figure out.How do you use AI to get your clients better results without giving away the thing that makes you valuable, and without turning your program into a course full of videos nobody watches.What I love about her answer is how unglamorous it is. Her bots don't replace her. They handle the blank page so her clients show up to calls with ten options instead of "I don't know where to start."WHAT YOU'LL LEARN:Why "micro" is the whole trick with AI tools, and what happens when you ask one bot to do too muchThe IP problem hiding inside every AI skill you share, and what it actually costs youHow Holly's clients get through homework faster and go deeper on calls because of itWhy a structured input beats a rich chat history, and what that means for your brand contextHow to decide what AI belongs in your business without doing everything on day one>MEET HOLLYYour Next Steps: See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv Train AI to sound like you (in under 2 hours) with BrandCalibrator™: https://ksco.ca/brandcalibrator/Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
    続きを読む 一部表示
    36 分
  • Are You Actually Ready to Sell AI Products?

    Are You Actually Ready to Sell AI Products?
    2026/07/21

    AI called me out this month. And honestly? It was right.

    I took a detour when Fable 5 dropped and asked it to audit my business. Its verdict: I'm great at building, not great at shipping. If that stings a little for you too, you're in the right place.

    This episode is about cutting through the AI overwhelm and figuring out whether you're actually ready to build and sell AI products to your clients. Not "someday ready." Ready right now. I'm walking you through five readiness markers so you can score yourself honestly and figure out your real next move.

    What you'll learn:

    • Why experimenting with AI builds fluency but can also become a hiding spot
    • The five markers that tell you whether you're ready to monetize with AI tools
    • How to tell the difference between building capacity and avoiding the real work
    • Why your clients asking about AI is the market signal you shouldn't ignore
    • What hybrid structured programs look like and why they light experts back up

    >Introducing wAIv

    This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

    wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

    >Your Next Steps:

    Grab the free AI Product Playbook and AI Monetization Readiness Evaluator: https://graviastudio.com/playbook

    See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

    Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

    >Thanks for Listening!

    If you enjoyed this episode, please help us share it by:

    Following the show—this helps you stay updated and supports us!

    Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

    --------------------------

    Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
    続きを読む 一部表示
    23 分
  • AI commoditized information. Sell this instead.

    AI commoditized information. Sell this instead.
    2026/07/14

    A Russell Brunson ad stopped me mid-scroll the other day. He validates a point I've been trying to make for months: AI has commoditized information.

    Your course content is now available to everyone for free. That's not a scare tactic, it's a shift, and the creators who adjust are the ones who'll win. The difference maker? Expert-backed AI: tools built on YOUR frameworks, YOUR guardrails and YOUR years of experience, not the consolidated garbage of the internet.

    What you'll learn:

    • The reframe that turns "a giant just entered my category" into the best validation you can get
    • Why AI commoditizing information changes how you sell knowledge (and what to do about it)
    • The three streams to AI monetization, and how to pick which one to start with
    • Why your clients' AI expectations depend entirely on who you serve
    • What a hybrid, human-first AI offer actually looks like
    • The difference between generic ChatGPT advice and expert-backed AI, and why your clients need you to explain it

    >Your Next Steps:

    Grab the free AI Product Playbook — it audits your content and builds your first bot squad for you: https://graviastudio.com/playbook/

    Starting July 15th, wAIv creator accounts open self-serve with a two-week free trial. Explore wAIv: https://waiv-ai.com

    Train AI to sound like you (in under 2 hours) with BrandCalibrator™: https://ksco.ca/brandcalibrator/

    Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

    >Introducing wAIv

    This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

    wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

    >Thanks for Listening!

    If you enjoyed this episode, please help us share it by:

    Following the show—this helps you stay updated and supports us!

    Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

    --------------------------

    Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
    続きを読む 一部表示
    20 分
  • AI Skills Now Come With a 56% Wage Premium

    AI Skills Now Come With a 56% Wage Premium
    2026/07/07
    Only 3 out of 10 women in Reese Witherspoon's book club were using AI regularly when she posted about it. That stat is staggering.This week's episode is a little different. I sat down with my friend Stephanie Mitton on her podcast, Women Don't Do That, to talk about the AI adoption gap between women and men, and the conversation went further than I expected. So instead of letting it live on her feed alone, I'm bringing our full chat to you here.What you'll hear:Why the gap in AI adoption between women and men isn't about skill, it's about guilt and identityThe "it's not cheating, it's choosing ease" mindset shift that changed how I think about using these toolsThe real wage premium and job disruption numbers tied to AI skills right now, and what they mean if you sit this one outHow I built a "Family Command Center" with AI to run my household through back to back softball, pool parties and general summer chaosWhy the environmental concerns people raise about AI deserve more nuance than a knee-jerk reaction (a real example from a Canadian data centre)The two actual skills that make you good at AI, and neither one is codingTake the next step: Introductory AI Course for Women: https://www.beaconmentorshipacademy.com/event-list>>MEET STEPHANIE<>Introducing wAIvThis episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.>>Your Next Steps:🤖See what an AI tool built on your expertise actually looks like. Explore wAIv🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ Follow our new Instagram account @joinwaiv>>Other resources mentionedWomen and AI use statistics:Harvard Business School, global evidence review: men's generative AI adoption was estimated at 47.8%, compared with 39.3% for women, across 76 sources and more than 100 countries. https://www.hbs.edu/faculty/Pages/item.aspx?num=66548Deloitte, women and generative AI: the adoption gap is closing, but a trust gap remains. https://www.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2025/women-and-generative-ai.htmlPwC found that workers with AI skills command a 56% wage premium, up from 25% the year before. https://www.pwc.com/gx/en/issues/artificial-intelligence/job-barometer/2025/report.pdfThe World Economic Forum says that by 2030, 22% of jobs are expected to be disrupted, with 170 million new jobs created and 92 million displaced, for a net gain of 78 million jobs. https://www.weforum.org/press/2025/01/future-of-jobs-report-2025-78-million-new-job-opportunities-by-2030-but-urgent-upskilling-needed-to-prepare-workforces/Trust and safety: Deloitte's 2025 report. https://www.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2025/women-and-generative-ai.htmlBias at work: UN Women, 2025. https://www.unwomen.org/en/news-stories/interview/2025/02/how-ai-reinforces-gender-bias-and-what-we-can-do-about-itHiring and promotion: 2025 study on AI hiring tools favouring men for higher-wage roles. https://arxiv.org/abs/2504.21400Privacy, climate and labour concerns: 2026 UK study. https://arxiv.org/abs/2601.03880Women's jobs and economic risk: IMF 2024 report, about 60% of jobs in advanced economies exposed to AI. https://www.imf.org/-/media/files/publications/sdn/2024/english/sdnea2024001.pdfDeepfakes and abuse: UN Women, 2025. https://www.unwomen.org/en/news-stories/interview/2025/02/how-ai-reinforces-gender-bias-and-what-we-can-do-about-itEnvironment: 2026 UK study included climate impact as a concern linked to lower AI adoption among women. https://arxiv.org/abs/2601.03880>>Learn more about AIDr. Nici Sweaney, founder of AI Her Way: https://aiherway.com.au/Kinsey Soderberg and Joyce Hamilton, Her AI Club >>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
    続きを読む 一部表示
    57 分
  • How to Disclose Your AI Use Without Making it Weird

    How to Disclose Your AI Use Without Making it Weird
    2026/06/30

    What if the smartest move you could make right now isn't figuring out how to use more AI, but deciding where you draw the line?

    I sat down with Samantha Burmeister from Nomad Copy Agency, and we had one of those conversations that doesn't hand you a set of rules. It hands you better questions. Sam is a copywriter who uses AI in her business every single day, but she will not use it to write the copy she delivers to clients. The distinction she makes between those two things is where this episode gets really interesting.

    We got into AI disclosure, the values-based decisions behind how you use AI in what you sell, and why being transparent about it might actually be the smartest sales tool you're not using yet. Sam also shared her grandma's microwave story, which is the most perfect analogy for this entire AI moment and I haven't stopped thinking about it.

    What you'll learn:

    • Why "I don't use AI" isn't actually true for anyone anymore and what that really means for your messaging
    • Why your clients deserve to know how AI shows up in what they're buying from you
    • How AI disclosure on your sales page can become a trust-building sales tool
    • The microwave vs. homemade analogy that reframes the entire AI adoption debate

    >>MEET SAM<<

    Sam is a sales copywriter and launch strategist. She writes copy for 6 & 7-figure course and program launches. Through her Copy On Demand membership, she works with founders to write copy that sounds like them, but converts better.

    >>CONNECT WITH SAM<<

    Website: https://nomadcopyagency.com

    Instagram & Threads: @nomad.copy

    Podcast: Copy And…

    Grab Sam's resource:

    AI Disclosure Templates — 50+ copy-paste templates for communicating how you use AI across your emails, sales pages, websites, FAQs and policies. Special discount for Entrepreneur School listeners.

    >>Introducing wAIv

    This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

    wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

    >>Your Next Steps:

    🤖See what an AI tool built on your expertise actually looks like. Explore wAIv

    🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

    Follow our new Instagram account @joinwaiv

    >>Thanks for Listening!
    • If you enjoyed this episode, please help us share it by:
    • ⭐ Following the show—this helps you stay updated and supports us!
    • ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

    --------------------------

    Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

    続きを読む 一部表示
    31 分