What if the smartest move you could make right now isn't figuring out how to use more AI, but deciding where you draw the line?

I sat down with Samantha Burmeister from Nomad Copy Agency, and we had one of those conversations that doesn't hand you a set of rules. It hands you better questions. Sam is a copywriter who uses AI in her business every single day, but she will not use it to write the copy she delivers to clients. The distinction she makes between those two things is where this episode gets really interesting.

We got into AI disclosure, the values-based decisions behind how you use AI in what you sell, and why being transparent about it might actually be the smartest sales tool you're not using yet. Sam also shared her grandma's microwave story, which is the most perfect analogy for this entire AI moment and I haven't stopped thinking about it.

What you'll learn:

• Why "I don't use AI" isn't actually true for anyone anymore and what that really means for your messaging
• Why your clients deserve to know how AI shows up in what they're buying from you
• How AI disclosure on your sales page can become a trust-building sales tool
• The microwave vs. homemade analogy that reframes the entire AI adoption debate

>>MEET SAM<<

Sam is a sales copywriter and launch strategist. She writes copy for 6 & 7-figure course and program launches. Through her Copy On Demand membership, she works with founders to write copy that sounds like them, but converts better.

>>CONNECT WITH SAM<<

Website: https://nomadcopyagency.com

Instagram & Threads: @nomad.copy

Podcast: Copy And…

Grab Sam's resource:

AI Disclosure Templates — 50+ copy-paste templates for communicating how you use AI across your emails, sales pages, websites, FAQs and policies. Special discount for Entrepreneur School listeners.

>>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

🤖See what an AI tool built on your expertise actually looks like. Explore wAIv

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

Follow our new Instagram account @joinwaiv

• If you enjoyed this episode, please help us share it by:
• ⭐ Following the show—this helps you stay updated and supports us!
• ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

Here's a confession: I've bought at least a handful of softwares in my life that I've literally never logged into. Not once.

So when it came time to launch wAIv to the public, every coaching instinct in my body refused the traditional software playbook. Open the doors, run ads, free trial, hope they convert? Absolutely not. I've watched too many entrepreneurs buy a thing that just sits there, and Andrew and I did not want to build a company on people not using the thing.

Instead, we built something I'm calling the most coach-brained software launch you've ever seen: Bot Squad Bootcamp. This episode is the full tour.

In this episode, you'll learn:

• Why the traditional software launch playbook was a hard no for us (and what we designed instead)
• What a bot squad actually is, and why your bots get noticeably smarter the moment they share context
• The duct tape problem: why your clients shouldn't be the connective tissue between your AI tools
• The real risk of housing your frameworks and IP on platforms you don't control
• The week-by-week build path inside Bot Squad Bootcamp, from gathering your materials to graduating with a live, sellable squad
• Exactly who this is for, who it's not for and a transparent breakdown of what wAIv costs after your first three months

>>Resources Mentioned

• Bot Squad Bootcamp (doors close June 28, kickoff July 6): https://graviastudio.com/bootcamp
• Book a 20-minute fit call with Kelly
• Last week's episode with Dr. Michelle Mazur
• Questions? Email kelly@graviastudio.com

>>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

We're currently rolling out in beta, and you can join the waitlist now to access our AI Tool Launch Playbook, which walks you through exactly how to start thinking about your first Bot Squad—what to put in it, what it will solve for your clients, what to name it, and exactly how to build it.

Head to https://waiv-ai.com to get on the list.

🤖See what an AI tool built on your expertise actually looks like. Explore wAIv

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

Follow our new Instagram account @joinwaiv

• If you enjoyed this episode, please help us share it by:
• ⭐ Following the show—this helps you stay updated and supports us!
• ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!