Ever feel like email marketing is just a never-ending game of “sell, sell, sell”—and you’d rather eat a raw beetroot (outlawed or not) than blast your list with another hypey pitch? Same.

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That’s why I sat down with Nadine (https://candocontent.com/), a self-confessed automation nerd and mom of three, to talk real-life ways to nudge your subscribers—gently—without feeling like a pushy sales bot or losing your mind in the process. If you’re juggling inbox chaos, business growth, and actual life (snack breaks for humans and automations), you’re in the right spot.

Today’s episode is all about smart, sustainable email strategies that treat your subscribers like humans (not numbers). I ask Nadine how she uses data and “trigger links” to create personal, relevant paths for her audience—without spending her whole life glued to her computer. We get into the messy reality of tweaking funnels, the power of a good subject line (the weirder, the better), and staying true to what actually feels good for you, not what the Instagram gurus are shouting about.

→ Sign up for the summit: ⁠⁠⁠⁠https://www.theordinarybusiness.com

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Key Takeaways:

• Personalize your emails by tracking what subscribers actually click (not just what you wish they’d buy).

• Embrace automation to save your sanity—set up systems once, then improve them as you learn.

• Remember that “gentle nudges” (not pushy hard-sells) can actually increase conversions and make your audience feel seen.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.