What do you give a man who has everything? $1 trillion of course. The news broke Friday that despite a seemingly waning interest in making cars and his alienation of many of Tesla’s customers, Elon Musk was offered a record-busting payday by the carmaker’s board. The catch? The South Africa native and richest person in the world (even before the $1 trillion) has to help the embattled automaker meet certain goals when it comes to company value and product development.

In this episode of Elon, Inc., host David Papadopoulos gathers Bloomberg Businessweek’s Max Chafkin and Bloomberg News Elon Musk reporter Dana Hull to discuss the new pay package, its stipulations (such as growing Tesla’s market value to $8.5 trillion and delivering 1 million robots in ten years) and how likely it is that investors will approve the payout.

Speaking of the Nov. 6 shareholder meeting, the crew is also joined by Bloomberg tech reporter Kurt Wagner to discus another investor matter: whether Tesla should invest in Musk’s artificial intelligence startup xAI (the conflict of interest practically writes itself). Also of note is the idea that a company like Tesla that’s increasingly turning to AI would invest in another AI company. Wagner tries his hardest to explain the situation and adds a substantial caveat: according to the proxy, the shareholder vote won’t be binding.

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Labor Day is generally a slow news day in the US. But this year it happened to be the day Elon Musk chose to unveil Tesla’s “Master Plan, Part 4.” Since its first installment in 2006, the electric vehicle-maker’s future roadmap has been seen by some as a big part of the company’s identity. The latest version comes at a critical moment for the company. With Tesla sales down in many markets, tepid interest in new models and high-profile controversies often stemming from its voluble CEO, his right-wing politics and association with Donald Trump—the stakes are high.

In this week’s episode of Elon, Inc. Max Chafkin invites Bloomberg automotive editor Craig Trudell and Elon Musk reporter Dana Hull to discuss the document and the state of Tesla. Most noteworthy in the report they say is a newfound focus on robots, specifically the humanoid autonomous Optimus model. As a matter of fact, Musk himself followed up on X and claimed in his usual hyperbolic fashion that around “80% of Tesla’s value will be Optimus.”

But what about the cars? Trudell says he remembers the priorities around the previous big Tesla plan in 2023 (a year before Trump was re-elected) and how they have changed. “Right around that time, this was a company that was all about sustainable energy,” Trudell says. Now “it’s all about AI, it’s all about robots, it’s all about self-driving cars.” Hull takes things a step further and pinpoints what she says is a potential weak point for the company: “I think that Tesla has a real marketing problem where you have a CEO who is clearly bored of the car industry.”

But more broadly, regarding the question of whether the company will be able to turn it’s struggling car business around, Chafkin has a theory.

“It feels like there’s a little bit of an effort, maybe even a deliberate effort underway to untangle Elon from the future of Tesla,” he says.

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On this week’s edition of Elon, Inc., Bloomberg editor Sarah Frier sits down with Elon Musk reporter Dana Hull to discuss the latest news from the world’s richest man. They start with what was arguably the most dramatic development: X and Xai’s lawsuit alleging that Apple has unfairly favored artificial intelligence giant OpenAI in its app store. Hull says she isn’t convinced that it’s a matter of collusion, though. “It’s because ChatGPT is the most popular chat bot and Grok is not,” she says “Even though Elon keeps promoting Grok on X, like, most people don’t use it.”

Speaking of OpenAI, the duo also discuss the news that Musk once courted Mark Zuckerberg as a partner to purchase Sam Altman’s AI rival. The deal was rejected by OpenAI but Hull and Frier address the question on everyone’s mind: weren’t the two tech billionaires supposed to be involved in a cage fight a few years ago?

Finally, they focus on Ani, the new “digital companion” from Grok. Last week, Musk posted quite a bit about this suggestively dressed anime-style avatar, available for paid subscribers. Meant to spice up the user experience, can the product make waves outside a very specific demographic? Hull believes it might play into Musk’s idea of “unregretted user minutes” and that users who “develop a relationship with an online avatar” might find themselves spending quite a few minutes on the platform.

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In this week’s episode of Elon, Inc., we conclude a series of “jealousy interviews” where we talk to authors of Elon Musk stories we wish we had written. This time, Bloomberg News Musk reporter Dana Hull chats with Kirsten Grind of the New York Times about her May exposé on the alleged campaign trail drug habits of a certain entrepreneur-turned-aspiring political kingmaker.

The conversation covers not only Musk’s reported drug use (which he has denied) but the prevalence of drugs in Silicon Valley and across the tech industry as well. “All these tech guys think they can disrupt everything and they want to also disrupt their health,” Grind says. “So they kind of think they can medicate themselves a lot of the times.” Hull and Grind also talk about the broader themes of Musk’s salad days, back when he juggled not only a grueling schedule but private legal battles involving his many children.

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Elon Musk left Washington and his “Department of Government Efficiency” initiative with a highly controversial and, many would say, disappointing track record. For followers of President Donald Trump and the idea of slashing what he’s claimed is out-of-control government spending, Musk’s self-reported $199 billion in savings (which cannot be independently confirmed) is a far cry from the $2 trillion the Tesla CEO promised. As far as Musk’s detractors are concerned, his cuts—often executed in haphazard fashion as his twenty-something minions unceremoniously fired long-serving federal employees—have not only disrupted how the government operates on a fundamental level, but also triggered dramatic downstream consequences, many irreversible, both domestically and across the globe.

In this episode of Elon, Inc., Max Chafkin sits down with Wired magazine senior writer Makena Kelly to discuss the legacy Musk leaves behind in Washington. How do you make sense of the hundreds of thousands or people estimated to have already died in Africa and elsewhere because of Musk’s gleeful dismantling of USAID? Or how the supposed savings of “DOGE” compare to the $3.1 trillion recently tacked on to America’s $37 trillion national debt by Trump’s “Big Beautiful Bill”? And what are the consequences for the country now that Musk has upended the lives and morale of those federal workers who remain, many of whom still work under the shadow of more firings?

For Kelly, Musk’s lasting legacy will be one of cultural shakeup: Many of the people he and Trump have placed in positions of power say they think the federal government should be run more like a tech startup than a traditional bureaucracy. And even though he’s physically absent, they still don’t want to fall out of favor with the world’s richest man. Finally, Kelly outlines what she says we can expect from “DOGE 2.0.”

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It was an expensive week for Tesla. On Friday, a jury in Miami found the electric car company 33% to blame for a deadly 2019 crash involving its full self-driving feature, ordering it to pay a total of $242.5 million in damages. A few days later, the company’s board said it would dole out a $30 billion stock payoff to co-founder Elon Musk in order to keep him focused on the company, which has been bouncing from crisis to crisis.

In this episode of Elon, Inc., host David Papadopoulos is joined by Bloomberg Elon Musk reporter Dana Hull, Bloomberg Businessweek’s Max Chafkin as well as Missy Cummings, an academic and former senior adviser for safety at the US National Highway Traffic Safety Administration who was called as an expert witness during the trial. Together, they discuss the possible consequences for the company flowing from the verdict, with Cummings warning it’s yet another roadblock for fully self-driving cars. Papadopoulos, Hull and Chafkin also discuss that monster payout to Musk.

Later, Papadopoulos, Chafkin and Bloomberg News reporter Kiel Porter discuss Porter’s latest story on The Boring Company, Musk’s largely stalled endeavor to build underground “hyperloops.” Although the tunnel-digging venture recently scored a contract to build a loop connecting Nashville’s airport with its downtown, Porter’s paints a picture of a struggling company that—in true Muskian fashion—promises more than it can deliver.

And the challenges are mounting. All the company has to show for its labors is a small loop that takes people to and from the Las Vegas Convention Center. When asked by Papadopoulos about the company’s falling valuation—now hovering at around $6.4 billion, down from a high of $8.6 billion in July 2023—Porter is direct.

“They were supposed to have 68 miles dug in Vegas. It was supposed to be this huge interconnected lattice, and instead you got less than four operational miles,” he says. “It doesn’t take a genius to look at that and go, ‘why am I investing in this?’”

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The growing blowback from years of spreading conspiracy theories, embracing far-right political causes and attempting to dismantle the US government (with calamitous results for millions) might have finally taken its toll on Elon Musk and his companies. Or perhaps not.

Last week’s Tesla earnings call ended on a somber note, with world’s richest man declaring his struggling and divisive electric car company could have “a few rough quarters” ahead. With revenue down 12% and the political climate for electric vehicles darkening courtesy of his former boss in the White House, who can blame him?

But nothing is ever absolute when it comes to the world’s most famous living native of South Africa. Mere days later, Tesla announced a new $16.5 billion chip deal with Samsung, and over the weekend a now-jolly Musk proclaimed in his usual hyperbolic manner that Tesla might rake in $30 trillion per year from sales of its humanoid robot (yes, with a T). Oh, and on July 21, Tesla opened its first diner in the heart of Hollywood. Alongside a $9 grilled cheese sandwich and a contentious, four-story movie screen, protests immediately followed.

On this week’s episode Max Chafkin discusses all the latest Tesla news with Bloomberg’s Elon Musk reporter, Dana Hull. The duo also welcome Bloomberg health reporter Ike Swetlitz to hear about the latest from Neuralink, Musk’s brain implant company. In the spirit of Musk’s dreams of robot trillions, that company proclaimed it expects $1 billion in annual revenue by 2031, with chips inserted into 20,000 brains annually. Currently, the number is nine. But maybe a bionic eye will prompt second looks.

Also, Chafkin and Hull take a look at the latest news from Musk’s tunnel company Boring, which just scored a deal to drill a passage in red state Tennessee, from downtown Nashville to the city’s airport. If history is any guide, there might be a hiccup or two.

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On this week’s episode of Elon, Inc., host Max Chafkin and Bloomberg News reporter Ed Ludlow discuss their cover story for the latest issue of Bloomberg Businessweek. Their reporting details the ways in which Elon Musk’s companies—specifically Tesla, SpaceX and xAI—are struggling in the wake of his feud with President Donald Trump.

Chafkin and Ludlow break down where each of these companies stands now, and analyze how investors are rationalizing their continued investments in the multibillionaire’s sprawling endeavors.

Then Bloomberg News technology editor Sarah Frier takes over the hosting chair to interview Wall Street Journal reporter Dana Mattioli about Musk’s many offspring, including his custody agreements and pro-natalist leanings. The conversation is the second in a summer series in which our Elon, Inc. panelists interview Musk reporters from outside Bloomberg about stories we wished we wrote first.

Mattioli explains Musk’s stated desire to populate Mars and further populate Earth, how he’s using his social media platform to recruit mothers and why observers think it’s likely he has more than the 14 kids that are publicly known. She also digs into how Musk’s fixer Jared Birchall has interacted with the mothers of Musk’s children, including Ashley St. Clair, whose public child support battle with Musk shed light on Birchall’s tactics.

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