Welcome to the Elite Trades Community Podcast, the show built for trades and construction business owners who want to grow properly, get off the tools, earn more profit and build a business that gives them more freedom. If you are a plumber, electrician, builder, joiner, carpenter, landscaper, plasterer, roofer, tiler, decorator, HVAC engineer, renderer, kitchen fitter, bathroom fitter, window fitter, groundworker, solar installer, fencing contractor or driveway installer, this podcast is for you.

If you are feeling stuck doing everything yourself, this podcast will help you get clarity and direction. Most trades owners end up grafting all day then quoting at night, juggling customers, suppliers, materials, admin and staff problems with no structure or plan. This podcast gives you the tools and strategies to break that cycle.

Inside each weekly episode you will learn how to grow your trades business with more control, more confidence and more predictable results. You will understand the real steps required to come off the tools, improve your margins, scale your operation, lead a proper team and build a business that runs without relying completely on your time and energy.

These episodes are short, practical and focused on giving you steps you can use straight away. No fluff. No waffling. No filler. Just clear and proven strategies for real trades and construction business owners.

You will learn how to:

• Generate consistent high quality leads every week

• Build a predictable sales pipeline

• Create profitable offers and price jobs properly

• Improve your cashflow and avoid feast or famine months

• Install systems that make your business easier to run

• Build a reliable team that takes responsibility

• Stop working evenings and weekends

• Automate repetitive tasks and save hours every week

• Use job management software to stay organised

• Understand your numbers and increase your profits

• Use clear processes to reduce mistakes

• Become a stronger leader and step away from the day to day

• Create freedom by scaling yourself out of the time consuming work

The UK’s biggest community for trades and construction business owners.

👉 https://www.facebook.com/groups/1821484254786832

You will learn about tools and platforms such as:

• Job management systems

• CRM and sales tracking tools

• Marketing platforms for lead generation

• Automation tools to save time

• Google Ads, SEO and content strategies

• AI tools to simplify admin and operations

• Systems and processes that help your business scale

(These tools are discussed throughout the episodes)

Email: support@elitetradescommunity.co.uk

Facebook: https://www.facebook.com/harrywilkinsonroi/

If you want support with marketing, systems, lead generation or scaling your trades business, reach out anytime.

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In this episode I show you how to turn your website into a proper lead generating machine that brings you better clients and higher value projects on autopilot. If you are a plumber, electrician, builder, joiner, carpenter, landscaper, roofer, plasterer, tiler, loft conversion specialist, extension builder, window fitter, bathroom fitter, kitchen fitter, groundworker or any other trades or construction business owner, this one is for you.

Most trades websites look the same and do almost nothing to win work. Visitors land on the site, see a boring headline, a few before and after photos and a basic contact form and then disappear to the next option. In this episode you will learn how to build a website that grabs attention in seconds, builds trust fast and gets visitors to actually take action.

You will see how to improve your above the fold section so people instantly know what you do, where you do it, who you do it for and what to do next. You will learn how to use strong branding, personal videos, unique selling points, social proof, case studies, copywriting, clear calls to action, lead capture, speed, mobile performance, SEO, analytics, tracking and vetting so your website turns more of your visitors into real enquiries.

🔑 KEY LEARNINGS FROM THIS EPISODE

You will discover how to:

• Build an above the fold section that clearly explains your service, area, ideal client and main call to action within seconds

• Use personal branding and company branding so visitors feel they are dealing with real professionals and not just a faceless outfit

• Create strong unique selling points that separate you from every other local trades business and justify higher pricing

• Use social proof with video testimonials, written reviews, before and afters and case studies placed in the right parts of your site

• Show your expertise with accreditations, guides, explainer videos and helpful content so people see you as the expert, not just another quote

• Add credibility signals like insurance, memberships and manufacturer partnerships to calm fears about cowboys and no shows

• Build proper showcases of work that help people imagine working with you and picture the outcome in their own home

• Use clear calls to action on every page so visitors always know what to do next

• Improve your copywriting so your website speaks to real people and answers the questions they are already thinking

• Make it effortless for people to contact you with short forms, clickable contact buttons and instant confirmation messages

• Connect your social proof, copy and contact options so there is always a clear next step

• Speed up your website and fix technical issues so people do not drop off while pages are loading

• Set up local SEO, solid service pages and useful blog content so the right people in your area can actually find you

• Install analytics, tracking and pixels so you know what is working and can follow up with the right visitors

• Use vetting forms and conditional logic to filter out time wasters and focus on serious customers

⭐ JOIN OUR 170000+ TRADES COMMUNITY

Join the UK’s biggest Facebook group for trades and construction business owners:

https://www.facebook.com/groups/1821484254786832

⚒️ RESOURCES AND TOOLS MENTIONED IN THIS EPISODE

• Google PageSpeed Insights: https://pagespeed.web.dev

• GTmetrix:

This episode reveals the PROFIT QUOTE framework, a proven quoting system that helps trades and construction business owners win up to forty percent more jobs without lowering prices. If you are a plumber, electrician, builder, joiner, carpenter, roofer, landscaper, plasterer, decorator, bathroom fitter, kitchen fitter, groundworker, window fitter, renderer, tiler, HVAC engineer or any other trade, this podcast will show you how to turn your quotes into your most powerful sales tool.

Most trades businesses send plain emails, rushed texts or simple PDFs that look exactly the same as every competitor. This kills conversions even if the quality of your work is miles better. The PROFIT QUOTE system creates professional, persuasive and structured proposals that stand out immediately and help customers understand your value before they see your price. This means fewer objections, higher conversions and more profitable jobs won each month.

Inside this episode you will learn the eleven elements of a high converting proposal and the exact order they must go in to maximise trust, clarity, reassurance and emotional connection. You will see how to build quotes that save time, reduce misunderstandings, eliminate awkward conversations, protect your margins, justify premium pricing and give you a simple repeatable structure to win more work consistently.

You will discover:

• Why the biggest factor in conversion is not your price but your presentation

• How to add personalised intros, welcome videos and branded layouts to instantly stand out

• How to use software like Better Proposals to build templates and send quotes in minutes

• How to present clear package details so clients know exactly what is included and excluded

• How to use timelines that set realistic expectations and avoid awkward discount requests

• How to outline client requirements so jobs run smoother and delays are reduced

• How to present outcomes using before and after photos, walkthroughs and transformation visuals

• How to use evidence such as video testimonials, written reviews and case studies to overcome objections

• How to highlight your unique value so clients understand why you charge what you charge

• How to present fees and figures in a way that boosts trust and reduces price battles

• Why quoting final outcomes instead of materials plus labour increases conversions

• How to present payment terms, deposits and staged payments clearly and professionally

• Why proper terms and conditions protect both sides and reduce disputes

• How to explain next steps so customers feel confident and know exactly what happens after acceptance

• How to streamline acceptance, payment and onboarding into one smooth automated flow

Join the UK’s biggest Facebook group for trades and construction business owners:

👉 https://www.facebook.com/groups/1821484254786832

Better Proposals (quote building software): https://betterproposals.io

Stripe (payment processing): https://stripe.com

GoCardless (direct debit payments): https://gocardless.com

Google Drive (document storage):