In this episode I show you how to turn your website into a proper lead generating machine that brings you better clients and higher value projects on autopilot. If you are a plumber, electrician, builder, joiner, carpenter, landscaper, roofer, plasterer, tiler, loft conversion specialist, extension builder, window fitter, bathroom fitter, kitchen fitter, groundworker or any other trades or construction business owner, this one is for you.

Most trades websites look the same and do almost nothing to win work. Visitors land on the site, see a boring headline, a few before and after photos and a basic contact form and then disappear to the next option. In this episode you will learn how to build a website that grabs attention in seconds, builds trust fast and gets visitors to actually take action.

You will see how to improve your above the fold section so people instantly know what you do, where you do it, who you do it for and what to do next. You will learn how to use strong branding, personal videos, unique selling points, social proof, case studies, copywriting, clear calls to action, lead capture, speed, mobile performance, SEO, analytics, tracking and vetting so your website turns more of your visitors into real enquiries.

🔑 KEY LEARNINGS FROM THIS EPISODE

You will discover how to:

• Build an above the fold section that clearly explains your service, area, ideal client and main call to action within seconds

• Use personal branding and company branding so visitors feel they are dealing with real professionals and not just a faceless outfit

• Create strong unique selling points that separate you from every other local trades business and justify higher pricing

• Use social proof with video testimonials, written reviews, before and afters and case studies placed in the right parts of your site

• Show your expertise with accreditations, guides, explainer videos and helpful content so people see you as the expert, not just another quote

• Add credibility signals like insurance, memberships and manufacturer partnerships to calm fears about cowboys and no shows

• Build proper showcases of work that help people imagine working with you and picture the outcome in their own home

• Use clear calls to action on every page so visitors always know what to do next

• Improve your copywriting so your website speaks to real people and answers the questions they are already thinking

• Make it effortless for people to contact you with short forms, clickable contact buttons and instant confirmation messages

• Connect your social proof, copy and contact options so there is always a clear next step

• Speed up your website and fix technical issues so people do not drop off while pages are loading

• Set up local SEO, solid service pages and useful blog content so the right people in your area can actually find you

• Install analytics, tracking and pixels so you know what is working and can follow up with the right visitors

• Use vetting forms and conditional logic to filter out time wasters and focus on serious customers

⭐ JOIN OUR 170000+ TRADES COMMUNITY

Join the UK’s biggest Facebook group for trades and construction business owners:

https://www.facebook.com/groups/1821484254786832

⚒️ RESOURCES AND TOOLS MENTIONED IN THIS EPISODE

• Google PageSpeed Insights: https://pagespeed.web.dev

• GTmetrix: